Hysbysiad contract - cyfleustodau
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
Thames Water Utilities Limited
Procurement Support Centre - 3rd Floor East, C/O Mail Room, Rose Kiln Court
Reading
RG2 0BY
UK
E-bost: procurement.support.centre@thameswater.co.uk
NUTS: UKJ11
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: www.thameswater.co.uk
I.3) Cyfathrebu
Mae mynediad at y dogfennau caffael yn gyfyngedig. Gellir cael rhagor o wybodaeth yn:
https://www.thameswater.co.uk/procurement
Gellir cael gwybodaeth ychwanegol o'r cyfeiriad uchod
Rhaid anfon tendrau neu geisiadau i gymryd rhan yn electronig at:
https://www.thameswater.co.uk/procurement
Rhaid anfon tendrau neu geisiadau i gymryd rhan i'r cyfeiriad uchod:
I.6) Prif weithgaredd
Dŵr
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Creative Agency
Cyfeirnod: FA1382
II.1.2) Prif god CPV
79340000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
Thames Water Utilities Limited (TWUL) are looking to award a longer term Framework Agreement(s) to a supplier(s) who can provide effective, creative and innovative content for our campaigns and branding requirements that is in line with our brand, values and ethos.
We have grouped our requirements into 2 lots:
— Lot 1: Creative Agency — create customer perception and behaviour change campaigns,
— Lot 2: Brand Agency — implement our refreshed brand throughout Thames Water; increase awareness of the Thames Water brand to customers of all ages.
Thames Water’s programme of work over the period of the Framework Agreement is expected to include:
— brand strategy development,
— brand development and implementation,
— brand engagement planning and implementation,
— perception change/awareness campaigns,
— behaviour change campaigns,
— content and asset development,
— design support,
— copy writing support.
II.1.5) Cyfanswm gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 5 000 000.00 GBP
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Ydy
Gellir cyflwyno tendrau ar gyfer pob lot
Ceidw’r awdurdod contractio yr hawl i ddyfarnu contractau gan gyfuno’r lotiau neu’r grwpiau o lotiau canlynol:
We reserve the right to combine both lots into a single contract depending on the responses received to the Contract Notice.
II.2) Disgrifiad
Rhif y Lot 1
II.2.1) Teitl
Creative Agency
II.2.2) Cod(au) CPV ychwanegol
79341000
79341400
II.2.3) Man cyflawni
Cod NUTS:
UKI
UKJ
Prif safle neu fan cyflawni:
Whole of Thames Water region
II.2.4) Disgrifiad o’r caffaeliad
Lot 1: Creative Agency.
The successful agency needs to be innovative and creative on a tight budget. We want a proactive agency that will provide concepts and creative that will cut through on a limited media spend. Our media plans include OOH, VOD, Radio, Display, Experiential, Print and YouTube/Social and TV.
Overseeing the brand through campaign activity to ensure consistency, impact and recognition will be an important part of the job.
A collaborative approach is essential. It is really important that we have a strong partnership with our agency and have good visibility and relationships with the full team but especially with the Account Manager. The expectation is that the agency is an extension of the team and we would like to see our main contacts on a weekly basis. We need strong project management to retain focus and pace.
We want the agency to challenge our thinking and stimulate discussion on how we work to help us develop. Providing support on our marketing strategy and planning will be expected.
The brand and marketing team have an appetite to be more creative and make a real difference in how Thames Water is perceived, which will mean taking risks with the approach. The team is keen to learn and engage and would like to test and learn new ideas and ultimately be disruptive.
The preferred agency will be expected to create perception change campaigns and behaviour change campaigns. The creative needs to be cohesive, aligned and show Thames Water as one strong entity.
II.2.5) Meini prawf dyfarnu
Nid pris yw’r unig faen prawf dyfarnu a dim ond yn y dogfennau caffael y mae’r holl feini prawf wedi’u nodi
II.2.6) Gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 2 500 000.00 GBP
II.2.7) Hyd y contract, y cytundeb fframwaith neu’r system brynu ddynamig
Hyd mewn misoedd: 60
Gall y contract hwn gael ei adnewyddu: Ydy
Disgrifiad o’r adnewyddiadau:
Thames Water envisages that the contract will be awarded for an initial term of 2 years with options to extend up to a maximum duration of 5 years.
II.2.9) Gwybodaeth am y cyfyngiadau ar nifer yr ymgeiswyr a gaiff eu gwahodd
Y nifer o gyfranogwyr a ragwelir: 9
II.2.10) Gwybodaeth am amrywiadau
Derbynnir amrywiadau:
Ydy
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Ydy
Disgrifiad o’r opsiynau:
Thames Water envisages that the contract will be awarded for an initial term of 2 years with options to extend up to a maximum duration of 5 years.
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Rhif y Lot 2
II.2.1) Teitl
Brand Agency
II.2.2) Cod(au) CPV ychwanegol
79341000
79340000
II.2.3) Man cyflawni
Cod NUTS:
UKI
UKJ
Prif safle neu fan cyflawni:
Whole of Thames Water region
II.2.4) Disgrifiad o’r caffaeliad
Lot 2: Brand Agency.
We’ve recently developed our brand purpose, supporting principles and “verbal strategy” – built on customer insight and an understanding of how we can play a relevant and meaningful role in the lives of our customers. Our purpose is to “Build a better future for our customers, our region and our planet, because without water there is no future.” Our task now is to bring this to life for our customers through all our touch points and by creating experiences that our customers remember for the right reasons.
This is no small task, as Thames Water historically has not been a brand-led organisation, and we still have a lot of work to do to help people understand the importance and value of the brand, before we can get everyone to consistently deliver the brand.
Our plan needs to include:
— changing perceptions: we have some strong insight around the brand perceptions we need to change/influence to boost our NPS, including value for money, leakage and water quality,
— telling our story: We do great things every day, but people don’t know anything about it. We have some strong stories to tell – particularly in terms of education, so we need a clear plan and positioning
— engaging our customers – in 2018 we have done some great work to promote our water quality and help reduce plastic waste, including our travelling tap water bar. We have much more ambitious plans going forward, including our multi-million pound project to install water fountains across our region,
— owned channels – how do we best utilise our own channels and capitalise on our customer interactions to build our brand (for example when a customer moves into our region – how do we give them a fitting welcome that puts us top of mind for the right reasons)
— leveraging our partners: We’ve invested hundreds of thousands of pounds with charities and attractions through our corporate responsibility team, however there is not a clear enough brand association or benefit with our existing partnerships. We need to do a full review and establish which partners will bring us the greatest benefit measured by NPS,
— Support the wider business (particularly marketing, press office and digital) with clear themes and tools to bring our brand to life and tell our story.
Our task is to bring this all together under our brand purpose with a clear strategy that the business can get behind. We need to prioritise our brand activity and expenditure in support of our objectives.
Brand identity.
Following a brand identity refresh in 2015 which touched everything from our company logo to our livery, an additional “identity” project is under way to evolve this further to overcome some limitations – particularly around illustration and photography, and also to evolve our tone of voice. This is due for completion by February 2019. Longer-term we are looking for an agency that will help implement the brand throughout Thames Water - providing toolkits and training to make every single employee a brand advocate who can talk knowledgeably and passionately about the Thames Water brand. We will also need to continually evolve the brand as required.
We have a small in-house team so we will also require design support.
II.2.5) Meini prawf dyfarnu
Nid pris yw’r unig faen prawf dyfarnu a dim ond yn y dogfennau caffael y mae’r holl feini prawf wedi’u nodi
II.2.6) Gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 2 500 000.00 GBP
II.2.7) Hyd y contract, y cytundeb fframwaith neu’r system brynu ddynamig
Hyd mewn misoedd: 60
Gall y contract hwn gael ei adnewyddu: Ydy
Disgrifiad o’r adnewyddiadau:
Thames Water envisages that the contract will be awarded for an initial term of 2 years with options to extend up to a maximum duration of 5 years.
II.2.9) Gwybodaeth am y cyfyngiadau ar nifer yr ymgeiswyr a gaiff eu gwahodd
Y nifer o gyfranogwyr a ragwelir: 9
II.2.10) Gwybodaeth am amrywiadau
Derbynnir amrywiadau:
Ydy
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Ydy
Disgrifiad o’r opsiynau:
Thames Water envisages that the contract will be awarded for an initial term of 2 years with options to extend up to a maximum duration of 5 years.
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section III: Gwybodaeth gyfreithiol, economaidd, ariannol a thechnegol
III.1) Amodau ar gyfer cymryd rhan
III.1.1) Addasrwydd i ymgymryd â’r gweithgaredd proffesiynol, gan gynnwys gofynion mewn perthynas â chofrestru ar gofrestri proffesiynol neu gofrestri masnach
Rhestr a disgrifiad byr o’r amodau:
As detailed in the PQQ.
III.1.2) Statws economaidd ac ariannol
Meini prawf dethol fel y’u nodir yn y dogfennau caffael
III.1.3) Gallu technegol a phroffesiynol
Meini prawf dethol fel y’u nodir yn y dogfennau caffael
III.1.4) Rheolau a meini prawf gwrthrychol ar gyfer cymryd rhan
As detailed in the PQQ Documentation.
III.1.6) Adneuon a gwarantau sy’n ofynnol:
Bonds and -or parent company guarantees of performance and financial standing may be required.
III.1.7) Prif amodau cyllido a threfniadau talu a/neu gyfeiriad at y darpariaethau perthnasol sy’n eu llywodraethu:
Specified in the ITN Document.
III.1.8) Ar ba ffurf gyfreithiol y bydd y gr?p o weithredwyr economaidd y caiff y contract ei ddyfarnu iddynt:
Consortia may be required to form a legal entity prior to award.
III.2) Amodau sy’n gysylltiedig â’r contract
III.2.2) Amodau perfformiad contractau
As detailed in the ITN.
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
negodi gyda galwad am gystadleuaeth
IV.1.3) Gwybodaeth am gytundeb fframwaith neu system brynu ddynamig
The procurement involves the establishment of a framework agreement with several operators.
Uchafswm nifer y cyfranogwyr a ragwelir yn y cytundeb fframwaith: 2
IV.1.4) Gwybodaeth am leihau nifer yr atebion neu’r tendrwyr yn ystod negodiad neu ddeialog
Troi at weithdrefn fesul cam er mwyn mynd ati’n raddol i leihau nifer yr atebion i’w trafod neu’r tendrau i’w negodi
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Na
IV.2) Gwybodaeth weinyddol
IV.2.2) Terfyn amser i dendrau neu geisiadau i gymryd rhan ddod i law
Dyddiad:
20/12/2018
Amser lleol: 12:00
IV.2.4) Ym mha iaith/ieithoedd y gellir cyflwyno tendrau neu geisiadau i gymryd rhan
EN
IV.2.6) Yr isafswm cyfnod gofynnol i’r sawl sy’n tendro gynnal y tendr
Hyd mewn misoedd: 9 (o’r dyddiad a nodwyd i dendr ddod i law)
Section VI: Gwybodaeth ategol
VI.1) Gwybodaeth am ailddigwydd
Caffaeliad cylchol yw hwn:
Ydy
Amseriad amcangyfrifedig ar gyfer cyhoeddi hysbysiadau pellach:
Between 2 and 5 years.
VI.2) Gwybodaeth am lifau gwaith electronig
Defnyddir archebion electronig
Derbynnir anfonebau electronig
Defnyddir taliadau electronig
VI.3) Gwybodaeth ychwanegol
All suppliers who wish to respond to this notice must request a pre-qualification questionnaire (PQQ) by using the link in Section I.3 of this notice, i.e. https://www.thameswater.co.uk/procurement
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
Thames Water Utilities Ltd
Reading
UK
VI.4.3) Gweithdrefn adolygu
Gwybodaeth fanwl gywir am y terfyn(au) amser ar gyfer gweithdrefnau adolygu:
Thames Water Utilities Ltd will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Utilities Contracts Regulations 2016 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.4.4) Y gwasanaeth lle y gellir cael gwybodaeth am y weithdrefn adolygu
Thames Water Utilities Ltd
Reading
UK
VI.5) Dyddiad anfon yr hysbysiad hwn
05/12/2018