Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
University of East Anglia
Norwich Research Park, Norwich, Norfolk, NR4 7TJ
Norwich
NR4 7TJ
UK
Person cyswllt: Rob Bloomer
Ffôn: +44 1603593686
E-bost: r.bloomer@uea.ac.uk
NUTS: UKH15
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: www.uea.ac.uk
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Addysg
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
PURCON 823 Lead Strategic Marketing and Creative Partner
Cyfeirnod: PURCON 823
II.1.2) Prif god CPV
79000000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in: strategic thinking – use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey positive challenge — initiate concepts that challenge the status quo and reimagine current practises and processes driving conversion – develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 500 000.00 GBP
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79000000
II.2.3) Man cyflawni
Cod NUTS:
UKH15
Prif safle neu fan cyflawni:
II.2.4) Disgrifiad o’r caffaeliad
The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in: strategic thinking – use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey positive challenge — initiate concepts that challenge the status quo and reimagine current practises and processes driving conversion – develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.
II.2.5) Meini prawf dyfarnu
Price
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Ydy
II.2.14) Gwybodaeth ychwanegol
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn gyfyngedig
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
Section V: Dyfarnu contract
Rhif y Lot: 1
Rhif Contract: PURCON 823
Teitl: Strategic and Creative Marketing Partner
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
26/08/2019
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 13
Nifer y tendrau a ddaeth i law gan BBaChau: 12
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau yr UE: 0
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau nad ydynt yn aelodau o'r UE: 0
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 13
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
PS London Ltd
London
UK
NUTS: UKI
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Amcangyfrif cychwynnol o gyfanswm gwerth y contract/lot: 500 000.00 GBP
Cyfanswm gwerth y contract/lot: 500 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
Head of Procurement
University of East Anglia, Norwich Research Park
Norwich
NR4 7TJ
UK
VI.4.3) Gweithdrefn adolygu
Gwybodaeth fanwl gywir am y terfyn(au) amser ar gyfer gweithdrefnau adolygu:
VI.4.4) Y gwasanaeth lle y gellir cael gwybodaeth am y weithdrefn adolygu
University of East Anglia
Norwich Research Park, Norwich, Norfolk, NR4 7TJ
Norwich
NR4 7TJ
UK
Ffôn: +44 1603593686
E-bost: r.bloomer@uea.ac.uk
Cyfeiriad(au) rhyngrwyd
URL: www.uea.ac.uk
VI.5) Dyddiad anfon yr hysbysiad hwn
04/12/2019