Disgrifiad caffael
Taith is a Welsh Government funded programme with a high public profile and requires a continuous and consistent public presence, including a website, social media, case studies, published outcomes etc.
Taith is run by a wholly owned subsidiary company of Cardiff University. Initially, the spend for website and media services was £25k but it is now anticipated that the spend on media services will exceed the PCR 2015 threshold of £213k and it is will likely cost a lot more than this in the long-term and therefore requires a framework for Taith to call off from.
There are a number of different elements so these could be divided into lots to enable a wider choice of supplier.
1. Branding: To include, branding guidelines and updates to the branding styles and designs. Needs to be created in both English and Welsh.
2. Video creation: To include all videos such as case study filming and editing and attending events. Including providing their own consent forms and compliance with relevant regulations for GDPR. Needs to be created in both English and Welsh. To include longer videos for the website as well as social short videos.
3. Still photography: To including taking photos of Taith related events and participants. Including providing their own consent forms and compliance with relevant regulations for GDPR. Also being able to create and/or provide stock images where necessary.
4. Social media assets: Create social media assets as templates for us to use internally. To also create short videos to explain elements of Taith in both English and Welsh. Ad hoc short animations will also be required.
5. Comms strategy – helping to shape and develop a comms strategy along with the Taith team.
6. PR support: Press / articles / copywriting – creating press releases and providing channels for us to get the press releases to the relevant media outlets. Development of campaigns, and supporting liaison with media contacts.
7. Graphic design - Development of tangible media products such as, merchandise, pull-up banners, leaflets
There is currently a team comprising a Senior Impact and Communications Officer and Social Media Officer but the level of public profile requires more resourcing and expertise in the areas of branding, graphic design, video creation, still photography and other media services.