Strategic Brand Guardianship

Manylion y contract

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ID:

167727-1

OCID:

ocds-h6vhtk-05efd6

Math o gontract:

Gwasanaethau

Math o weithdrefn:

Agored

Hysbysiad dyfarnu contract cyf:

JUL636244

Cyf mewnol:

Portal ref: 167727

Cysylltwch â'r Catergory:

C - contract lleol ar ran un prynwr sy'n contractio yn unig.

Prynwr:

Transport for Wales

Cod CPV cynradd:

79342000

Cod (au) CPV ychwanegol:

A yw'n fframwaith:

Nac Ydi

Cynllun lleihau carbon:

Dewisiadau:

Disgrifiad:

Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.Core services include (but not limited to):- Strategic brand direction, evolution and innovation- Branded customer experience development- Brand guardianship, governance and standards- Creative development and brand activation- Strategic expertise, insight and cross‑agency collaboration

Tîm Prynu:

N/a

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Dyddiadau'r contract

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Dyddiad a ddyfarnwyd:

21 Mai 2026

Dyddiad cychwyn:

01 Mehefin 2026

Dyddiad gorffen:

31 Mai 2030

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Estyniadau contract

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Opsiynau estyniad Max ar gael:

0 (misoedd)

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Gwybodaeth ychwanegol

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Gwybodaeth ychwanegol:

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Manylion cyswllt

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Enw'r contract:

-

E-bost contract:

procurement@tfw.wales

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