Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
Transport for Wales
3 Llys Cadwyn, Taff Street
Pontypridd
CF37 4TH
UK
Ffôn: +44 2921673434
E-bost: procurement@tfw.wales
NUTS: UKL
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: http://tfw.wales
Cyfeiriad proffil y prynwr: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685
I.2) Caffael ar y cyd
Caiff y contract ei ddyfarnu gan gorff prynu canolog
I.4) Y math o awdurdod contractio
Gweinyddiaeth neu unrhyw awdurdod cenedlaethol neu ffederal arall, gan gynnwys eu his-adrannau rhanbarthol neu leol
I.5) Prif weithgaredd
Arall: Transport
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Strategic Brand Development and Guardianship
Cyfeirnod: C000713.00
II.1.2) Prif god CPV
79342000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
The Welsh Government has declared a climate change emergency and we’re here to change the way Wales travels. We want to inspire people to think differently about the way they travel and for walking, wheeling, cycling, and travelling by public transport to be their preferred choice. We have already made a big impact on many people’s lives, and this will continue as we develop a sustainable, integrated transport network across Wales.
Our aim is to increase the number of journeys by active travel or public transport by 40% by 2040. This is the target set in the Welsh Government’s strategy for the future of transport in Wales - Llwybr Newydd: the Wales Transport Strategy 2021.
We know what we need to achieve, and we have a clear mission, vision, and values. We also know that changing the way we travel isn’t about one big statement. It’s about us all making changes, big and small, in the coming years.
Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows.
We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family.
This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences.
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 600 000.00 GBP
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79342000
79413000
II.2.3) Man cyflawni
Cod NUTS:
UK
II.2.4) Disgrifiad o’r caffaeliad
Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows.
We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family.
This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences.
We are looking to appoint a partner to help us build our brand and deliver the requirements of this contract with the following key areas of focus, but not limited to:
Strategic brand development and creative direction
Brand management and guardianship
Brand identity and standards
Research and insight
Specialist expertise
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Understanding of our requirements
/ Pwysoliad: 10
Maes prawf ansawdd: Proposed strategic approach
/ Pwysoliad: 15
Maes prawf ansawdd: Effectiveness of the proposed approach
/ Pwysoliad: 10
Maes prawf ansawdd: Understanding us and our strategic ambitions
/ Pwysoliad: 15
Maes prawf ansawdd: Understanding of TfW's target audiences
/ Pwysoliad: 10
Maes prawf ansawdd: Proposed team
/ Pwysoliad: 10
Price
/ Pwysoliad:
30
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Ydy
Disgrifiad o’r opsiynau:
Option to extend for up to two periods of 12 months each.
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2022/S 000-033868
Section V: Dyfarnu contract
Rhif Contract: C000713.00
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
23/03/2023
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 6
Nifer y tendrau a ddaeth i law gan BBaChau: 5
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau yr UE: 0
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau nad ydynt yn aelodau o'r UE: 0
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 6
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
uned studio
96 Lavernock Road
Penarth
CF643QF
UK
Ffôn: +44 7813330606
NUTS: UK
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Amcangyfrif cychwynnol o gyfanswm gwerth y contract/lot: 600 000.00 GBP
Cyfanswm gwerth y contract/lot: 600 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.3) Gwybodaeth ychwanegol
Tender documents will be available via eTenderWales at:
https://etenderwales.bravosolution.co.uk/
Please refer to project_51862 and ITT_99369 - Strategic Brand Development and Guardianship to obtain the tender documentation.
Any tenderer queries and responses and any circulars that may be issued during the tender period are to be communicated exclusively via the eTenderWales portal only. All responses will be shared with all tenderers unless the query is deemed confidential or commercially sensitive.
(WA Ref:130970)
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Ffôn: +44 2079477501
VI.5) Dyddiad anfon yr hysbysiad hwn
21/04/2023