Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
University of York
Heslington
York
YO10 5DD
UK
Person cyswllt: Procurement Office
Ffôn: +44 1904328207
E-bost: donna.lyon@york.ac.uk
NUTS: UKE21
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: www.york.ac.uk
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Addysg
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Student Recruitment Marketing - Media Buying and Campaign Services
Cyfeirnod: UY/PROC/829
II.1.2) Prif god CPV
79341400
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 2 400 000.00 GBP
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79341400
II.2.3) Man cyflawni
Cod NUTS:
UKE21
Prif safle neu fan cyflawni:
II.2.4) Disgrifiad o’r caffaeliad
As stated in II.1.4
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Quality criteria with sub-criteria as set out in the ITT documents (including presentation)
/ Pwysoliad: 80
Price
/ Pwysoliad:
20
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
II.2.14) Gwybodaeth ychwanegol
The estimated value is based on the 2 year initial term.
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2021/S 000-018967
Section V: Dyfarnu contract
Rhif Contract: UY/PROC/829
Teitl: Student Recruitment Marketing - Media Buying and Campaign Services
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
10/12/2021
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 7
Nifer y tendrau a ddaeth i law gan BBaChau: 7
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau yr UE: 0
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau nad ydynt yn aelodau o'r UE: 7
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 7
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
Net Natives Ltd
Brighton
UK
NUTS: UKJ21
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Amcangyfrif cychwynnol o gyfanswm gwerth y contract/lot: 2 400 000.00 GBP
Cyfanswm gwerth y contract/lot: 2 400 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.3) Gwybodaeth ychwanegol
Please note that the values published are the anticipated spend for the 2 year initial term of the contract. The price evaluation was based upon the bidders submitting pricing against two specific campaigns that are typical of the services required. If the contract extension options are taken up, the spend is envisaged to be 1 - 1.2m (GBP) per additional year.
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
University of York Procurement Office
York
UK
VI.4.3) Gweithdrefn adolygu
Gwybodaeth fanwl gywir am y terfyn(au) amser ar gyfer gweithdrefnau adolygu:
VI.5) Dyddiad anfon yr hysbysiad hwn
02/08/2022