Hysbysiad contract - cyfleustodau
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
FIRST RAIL HOLDINGS LIMITED
05154485
8th Floor,The Point, 37 North Wharf Road
LONDON
W21AF
UK
Person cyswllt: Tanja Odinsen
E-bost: FRH-procurement.indirects@firstrail.com
NUTS: UK
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://www.firstgroupplc.com
I.1) Enw a chyfeiriad
First Greater Western
05113733
London
UK
E-bost: FRH-procurement.indirects@firstrail.com
NUTS: UK
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://www.gwr.com/about-us
I.1) Enw a chyfeiriad
First MTR South Western Trains Limited
07900320
London
UK
E-bost: FRH-procurement.indirects@firstrail.com
NUTS: UK
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://www.southwesternrailway.com/other/about-us
I.1) Enw a chyfeiriad
First Trenitalia West Coast Rail Limited
10349442
London
UK
E-bost: FRH-procurement.indirects@firstrail.com
NUTS: UK
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://www.avantiwestcoast.co.uk
I.1) Enw a chyfeiriad
Hull Trains Company Limited
03715410
Hull
UK
E-bost: FRH-procurement.indirects@firstrail.com
NUTS: UK
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://www.hulltrains.co.uk/
I.1) Enw a chyfeiriad
East Coast Trains Limited (ECTL or Lumo)
08765536
London
UK
E-bost: FRH-procurement.indirects@firstrail.com
NUTS: UK
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://www.lumo.co.uk/
I.2) Caffael ar y cyd
Mae a wnelo’r contract â chaffael ar y cyd
I.3) Cyfathrebu
Mae'r dogfennau caffael ar gael ar gyfer mynediad uniongyrchol anghyfyngedig a llawn, yn rhad ac am ddim ar:
http://redirect.transaxions.com/events/5ISnb
Gellir cael gwybodaeth ychwanegol o'r cyfeiriad uchod
Rhaid anfon tendrau neu geisiadau i gymryd rhan yn electronig at:
http://redirect.transaxions.com/events/5ISnb
I.6) Prif weithgaredd
Gwasanaethau rheilffyrdd
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Media Strategy, Planning and Buying Services
II.1.2) Prif god CPV
79340000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies and open access operators.
* First Trenitalia West Coast Rail Limited - Avanti West Coast (AWC)
* First Greater Western Limited (GWR)
* First MTR South Western Trains Limited (SWR)
* Hull Trains Company Limited
* East Coast Trains Limited
We require an agency that can provide the following Media Strategy, Planning and Buying Services.
* Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice;
* Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful;
* Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards;
* Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services.
* Provision of end-to-end media strategy, planning and buying services.
The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client.
The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.
II.1.5) Cyfanswm gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 53 700 000.00 GBP
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.2) Disgrifiad
II.2.3) Man cyflawni
Cod NUTS:
UK
II.2.4) Disgrifiad o’r caffaeliad
First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies.
We require an agency that can provide the following Media Strategy, Planning and Buying Services.
* Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice;
* Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful;
* Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards;
* Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services.
* Provision of end-to-end media strategy, planning and buying services.
The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client.
The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.
II.2.5) Meini prawf dyfarnu
Nid pris yw’r unig faen prawf dyfarnu a dim ond yn y dogfennau caffael y mae’r holl feini prawf wedi’u nodi
II.2.7) Hyd y contract, y cytundeb fframwaith neu’r system brynu ddynamig
Hyd mewn misoedd: 36
Gall y contract hwn gael ei adnewyddu: Ydy
Disgrifiad o’r adnewyddiadau:
Option to extend the agreement by 2 years in 12 month increments. Please note that the estimated contract value specified in II2.6 is for the initial 3 year term. The estimated value for the 2 year extension £35,560,000, therefore the total estimated contract values is £88,900,000 for the full 5 year term.
II.2.9) Gwybodaeth am y cyfyngiadau ar nifer yr ymgeiswyr a gaiff eu gwahodd
II.2.10) Gwybodaeth am amrywiadau
Derbynnir amrywiadau:
Na
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
negodi gyda galwad am gystadleuaeth
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Na
IV.2) Gwybodaeth weinyddol
IV.2.2) Terfyn amser i dendrau neu geisiadau i gymryd rhan ddod i law
Dyddiad:
08/01/2024
IV.2.4) Ym mha iaith/ieithoedd y gellir cyflwyno tendrau neu geisiadau i gymryd rhan
EN
Section VI: Gwybodaeth ategol
VI.1) Gwybodaeth am ailddigwydd
Caffaeliad cylchol yw hwn:
Na
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
First Rail Holdings
London
UK
VI.5) Dyddiad anfon yr hysbysiad hwn
12/12/2023