Disgrifiad o'r contract
Requirements
Menter a Busnes wishes to appoint an experienced agency to develop and implement a marketing campaign that will raise awareness of the career opportunities within the food and drink industry in Wales and challenge perceptions of careers in this field.
It will be essential that the integrated marketing campaign raises the profile of the
project and opportunities within the sector to key audiences through considered and
effective copywriting and a strong creative concept that utilises appropriate platforms and media to obtain the desired outcomes and highest return of investment.
The successful agency will work closely with the newly established in-house marketing team.
Communication Objectives:
Change the perceptions of careers in the food & drink industry
Raise awareness of opportunities available
Direct traffic to the online Jobs Notice Board (in development)
The campaign has an indicative budget of £35,000. Please note, Menter a Busnes will supply the Welsh translations for this bilingual campaign.
Duration
The project is keen for the campaign to start in January/February 2024. The successful agency must be confident that they can deliver to the timescales agreed. The campaign is to span a minimum of 1 month. Menter a Busnes reserve the right to extend the contract.
Further details are included in the additional documents accessible via Sell2Wales. English & Welsh versions of the ITT are available.
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