Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
University of Chester
Parkgate Road
Chester
CH1 4BJ
UK
Person cyswllt: Procurement Services
E-bost: procurement@chester.ac.uk
NUTS: UK
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://in-tendhost.co.uk/universityofchester
Cyfeiriad proffil y prynwr: www.chester.ac.uk
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Addysg
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns
Cyfeirnod: 2023-Oct-01
II.1.2) Prif god CPV
79342000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 3 000 000.00 GBP
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79342000
II.2.3) Man cyflawni
Cod NUTS:
UK
Prif safle neu fan cyflawni:
II.2.4) Disgrifiad o’r caffaeliad
The specific requirements of this contract are for the implementation of our 2024, 2025 and 2026 UK student recruitment campaigns. It should be noted that a media plan for the pre-application stage of the 2024 recruitment campaign is already being implemented, so the initial focus, following this award, will be on post application conversion and late applications for the 2024 cycle, as well as early engagement for the 2025 cycle. Further to this, we may also require support for postgraduate and international student recruitment campaigns. Further details were available in the tender documents.Please note the estimated total value includes the optional extension periods. The values stated in this notice are not for the marketing agency fees, but are for the total budget estimated across the potential 4 years of this contract for all associated media and advertising costs. The Marketing Agency costs are estimated to be between £200,000 and £250,000 depending upon actual requirements across the potential 4 years of this contract.
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Quality Evaluation
/ Pwysoliad: 60
Maen prawf cost: Pricing Evaluation
/ Pwysoliad: 40
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
II.2.14) Gwybodaeth ychwanegol
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2023/S 000-029705
Section V: Dyfarnu contract
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
19/12/2023
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 12
Nifer y tendrau a ddaeth i law gan BBaChau: 10
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau yr UE: 0
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau nad ydynt yn aelodau o'r UE: 12
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 12
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
Net Natives Limited
12357553
Lees House, 21-33 Dyke Road,
Brighton
BN1 3FE
UK
NUTS: UKJ21
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Amcangyfrif cychwynnol o gyfanswm gwerth y contract/lot: 3 000 000.00 GBP
Cyfanswm gwerth y contract/lot: 3 000 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
University of Chester
Parkgate Road
Chester
CH1 4BJ
UK
E-bost: procurement@chester.ac.uk
Cyfeiriad(au) rhyngrwyd
URL: https://in-tendhost.co.uk/universityofchester
VI.4.3) Gweithdrefn adolygu
Gwybodaeth fanwl gywir am y terfyn(au) amser ar gyfer gweithdrefnau adolygu:
VI.5) Dyddiad anfon yr hysbysiad hwn
21/12/2023