Hysbysiad gwybodaeth ymlaen llaw
Hysbysiad gwybodaeth ymlaen llaw yn unig yw hwn
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
Scottish Government
Victoria Quay, 3A South
Edinburgh
EH6 6QQ
UK
E-bost: Colin.Anderson@gov.scot
NUTS: UKM
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: http://www.scotland.gov.uk
Cyfeiriad proffil y prynwr: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA10482
I.2) Caffael ar y cyd
Caiff y contract ei ddyfarnu gan gorff prynu canolog
I.3) Cyfathrebu
Gellir cael gwybodaeth ychwanegol o'r cyfeiriad uchod
I.4) Y math o awdurdod contractio
Gweinyddiaeth neu unrhyw awdurdod cenedlaethol neu ffederal arall, gan gynnwys eu his-adrannau rhanbarthol neu leol
I.5) Prif weithgaredd
Gwasanaethau cyhoeddus cyffredinol
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Marketing Services (2026-2030)
Cyfeirnod: SP-25-01
II.1.2) Prif god CPV
79341000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring requirements on behalf of Scottish Public Sector Bodies. The current framework agreement for Marketing Services is due to expire on 31 August 2026. Work has commenced in developing the procurement strategy options including canvassing of stakeholders views. In order to complete and finalise the strategy, SPPD recognises the value of suppliers having the opportunity to contribute to this process on a non-competitive, non-judgemental basis.
This request for information is aimed at collating those views from market participants. Framework participants will be expected to provide a range of Fair Work First measures. This information may be utilised in developing the procurement strategy to help deliver contractual arrangements for Marketing Services requirements.
No information provided under this request will be used to make judgements regarding supplier performance, capacity or capability under any future procurement process.
This notice is issued for information only and does not constitute a call for competition.
Scottish Government and the Scottish Ministers shall have no liability for any costs, however incurred, by those attending any information days, attendance at meetings, or involvement in the proposed procurement process.
Suppliers and other interested parties should read and complete the following Request for Information Online Questionnaire using the link below.
Link: https://forms.office.com/e/juTAqe8482?origin=lprLink
The questionnaire will be available for all interested parties until COP 20 February 2025.
II.1.5) Cyfanswm gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 30 000 000.00 GBP
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Ydy
II.2) Disgrifiad
Rhif y Lot 1
II.2.1) Teitl
Creative Services above 50,000 GBP
II.2.2) Cod(au) CPV ychwanegol
79341000
II.2.3) Man cyflawni
Cod NUTS:
UKM
II.2.4) Disgrifiad o’r caffaeliad
The Scottish Ministers wish to award a Framework Agreement for the Provision of Creative Services where the value of the requirement exceeds 50,000 GBP. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant
marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications.
Rhif y Lot 2
II.2.1) Teitl
Creative Services below 50,000 GBP
II.2.2) Cod(au) CPV ychwanegol
79341000
II.2.3) Man cyflawni
Cod NUTS:
UKM
II.2.4) Disgrifiad o’r caffaeliad
The Scottish Ministers wish to award a Framework Agreement for the Provision of Creative Services where the value is below 50,000 GBP. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications.
Rhif y Lot 3
II.2.1) Teitl
Digital Marketing
II.2.2) Cod(au) CPV ychwanegol
79340000
II.2.3) Man cyflawni
Cod NUTS:
UKM
II.2.4) Disgrifiad o’r caffaeliad
The Scottish Ministers wish to award a Framework Agreement for the Provision of Digital Marketing Services. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences
in pursuit of Framework Public Body’s objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.
Rhif y Lot 4
II.2.1) Teitl
Public Relations
II.2.2) Cod(au) CPV ychwanegol
79416000
II.2.3) Man cyflawni
Cod NUTS:
UKM
II.2.4) Disgrifiad o’r caffaeliad
The Scottish Ministers wish to award a Framework Agreement for the Provision of Public Relations Services. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.
Rhif y Lot 5
II.2.1) Teitl
Market Research
II.2.2) Cod(au) CPV ychwanegol
73110000
II.2.3) Man cyflawni
Cod NUTS:
UKM
II.2.4) Disgrifiad o’r caffaeliad
The Scottish Ministers wish to award a Framework Agreement for the provision of Market Research Services. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.
Rhif y Lot 6
II.2.1) Teitl
Events and Video Production
II.2.2) Cod(au) CPV ychwanegol
79952000
II.2.3) Man cyflawni
Cod NUTS:
UKM
II.2.4) Disgrifiad o’r caffaeliad
The Scottish Ministers wish to award a Framework Agreement for the provision of Events and Video Production Services. Events and Video Production Services cover event management,
Exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies.
II.3) Dyddiad amcangyfrifedig ar gyfer cyhoeddi’r hysbysiad contract:
15/05/2025
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
Section VI: Gwybodaeth ategol
VI.3) Gwybodaeth ychwanegol
If you’re an SME or 3rd sector organisation interested in working with the public sector, the Supplier Development Programme can help. Attached is a link to the Supplier Development Programme:
https://www.sdpscotland.co.uk/?utm_source=pcs&utm_medium=frontpage&utm_content=march16&utm_campaign=SDP03
NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=788358.
(SC Ref:788358)
VI.5) Dyddiad anfon yr hysbysiad hwn
23/01/2025