Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
AHDB
Stoneleigh Park
Kenilwoth
CV8 2TL
UK
Ffôn: +44 2476478600
E-bost: sarah.waters@ahdb.org.uk
NUTS: UKG13
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://defra.bravosolution.co.uk
Cyfeiriad proffil y prynwr: https://defra.bravosolution.co.uk
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Arall: Agriculture and Horticulture
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Supply of Search Engine Optimisation Services
Cyfeirnod: 2021-486
II.1.2) Prif god CPV
72414000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
AHDB is wanting to procure a supplier to work as a partner with the in-house Digital Content team to support across AHDB’s requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined.
The successful supplier will work with different teams and websites across AHDB as required.
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 200 000.00 GBP
II.2) Disgrifiad
II.2.3) Man cyflawni
Cod NUTS:
UK
II.2.4) Disgrifiad o’r caffaeliad
The successful supplier will need to provide guidance on current best practice and technical support for projects through the following:
• SEO strategy development – how to improve ranking of target keywords/phrases, improving quality and quantity of organic search traffic etc.
• Analysis of current websites, identifying both on and off-site SEO opportunities
• Keyword research to identify trends/opportunities
• Reviewing content for SEO activity
• Identifying opportunities through competitive research analysis
• Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Quality
/ Pwysoliad: 80
Price
/ Pwysoliad:
20
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2021/S 000-021962
IV.2.9) Gwybodaeth am ddod â chais am gystadleuaeth i ben ar ffurf hysbysiad gwybodaeth ymlaen llaw
Ni fydd yr awdurdod contractio yn dyfarnu contractau pellach yn seiliedig ar yr hysbysiad gwybodaeth ymlaen llaw uchod
Section V: Dyfarnu contract
Rhif Contract: 2021-486
Teitl: Supply of Search Engine Optimisation Services
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
16/12/2021
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 12
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 12
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
Liberty Marketing
1-2 Purbeck House, Lambourne Crescent
Llanishen
CF14 5GJ
UK
NUTS: UKL22
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Cyfanswm gwerth y contract/lot: 200 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
UK
VI.5) Dyddiad anfon yr hysbysiad hwn
20/01/2022