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Hysbysiad o Gontract

BTA1297 — SEO (Search Engine Optimization)

  • Cyhoeddwyd gyntaf: 07 Gorffennaf 2020
  • Wedi'i addasu ddiwethaf: 07 Gorffennaf 2020

Nid yw'r prynwr yn defnyddio'r wefan hon i weinyddu'r hysbysiad.

I gofnodi eich diddordeb neu gael gwybodaeth neu ddogfennau ychwanegol, darllenwch y cyfarwyddiadau yn Nhestun Llawn yr Hysbysiad. (NODER: Nid oes angen ymateb i Hysbysiadau Dyfarnu Contractau a Hysbysiadau Gwybodaeth Ymlaen Llaw fel arfer)

Cynnwys

Crynodeb

OCID:
Cyhoeddwyd gan:
British Tourist Authority
ID Awudurdod:
AA62836
Dyddiad cyhoeddi:
07 Gorffennaf 2020
Dyddiad Cau:
06 Awst 2020
Math o hysbysiad:
Hysbysiad o Gontract
Mae ganddo ddogfennau:
Nac Ydi
Wedi SPD:
Nac Ydi
Mae ganddo gynllun lleihau carbon:
AMH

Crynodeb

The purpose of this tender is to appoint a supplier that is able to undertake search engine optimisation and marketing for VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland visibility and organic and paid traffic across search engines. This tender is run under an Open OJEU procedure and interested suppliers must complete the selection questionnaire and meet the minimum specified requirements as stated in the procurement documents.

Testun llawn y rhybydd

Hysbysiad contract

Adran I: Endid contractio

I.1) Enw a chyfeiriad

British Tourist Authority

United Kingdom

151 Buckingham Palace Road

London

SW1W 9SZ

UK

Person cyswllt: Darsej Gjakiu

Ffôn: +44 2075781072

E-bost: darsej.gjakiu@visitbritain.org

NUTS: UKI

Cyfeiriad(au) rhyngrwyd

Prif gyfeiriad: http://www.visitbritain.org

Cyfeiriad proffil y prynwr: http://www.visitbritain.org

I.3) Cyfathrebu

Mae'r dogfennau caffael ar gael ar gyfer mynediad uniongyrchol anghyfyngedig a llawn, yn rhad ac am ddim ar:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./3HM63KUEWK


Gellir cael gwybodaeth ychwanegol o'r cyfeiriad uchod


Rhaid anfon tendrau neu geisiadau i gymryd rhan yn electronig at:

https://www.delta-esourcing.com/tenders/UK-title/3HM63KUEWK


Rhaid anfon tendrau neu geisiadau i gymryd rhan i'r cyfeiriad uchod:


I.4) Y math o awdurdod contractio

Corff a lywodraethir gan gyfraith gyhoeddus

I.5) Prif weithgaredd

Hamdden, diwylliant a chrefydd

Adran II: Gwrthrych

II.1) Cwmpas y caffaeliad

II.1.1) Teitl

BTA1297 — SEO (Search Engine Optimization)

Cyfeirnod: BTA1297

II.1.2) Prif god CPV

79340000

 

II.1.3) Y math o gontract

Gwasanaethau

II.1.4) Disgrifiad byr

Tender for the provision of undertaking search engine optimization and marketing for VisitBritain and VisitEngland websites.

II.1.5) Cyfanswm gwerth amcangyfrifedig

Gwerth heb gynnwys TAW: 500 000.00 GBP

II.1.6) Gwybodaeth am lotiau

Mae’r contract hwn wedi’i rannu’n lotiau: Na

II.2) Disgrifiad

II.2.3) Man cyflawni

Cod NUTS:

UKI


Prif safle neu fan cyflawni:

London.

II.2.4) Disgrifiad o’r caffaeliad

The purpose of this tender is to appoint a supplier that is able to undertake search engine optimisation and marketing for VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland visibility and organic and paid traffic across search engines. This tender is run under an Open OJEU procedure and interested suppliers must complete the selection questionnaire and meet the minimum specified requirements as stated in the procurement documents.

II.2.5) Meini prawf dyfarnu

Maen prawf isod:

Maes prawf ansawdd: Quality / Pwysoliad: 70 %

Maen prawf cost: Price / Pwysoliad: 30 %

II.2.6) Gwerth amcangyfrifedig

Gwerth heb gynnwys TAW: 500 000.00 GBP

II.2.7) Hyd y contract, y cytundeb fframwaith neu’r system brynu ddynamig

Hyd mewn misoedd: 48

Gall y contract hwn gael ei adnewyddu: Ydy

Disgrifiad o’r adnewyddiadau:

This contract will initially be for the duration of 1 year, with the option to extend for three further periods of 12 months each.

II.2.9) Gwybodaeth am y cyfyngiadau ar nifer yr ymgeiswyr a gaiff eu gwahodd

II.2.10) Gwybodaeth am amrywiadau

Derbynnir amrywiadau: Na

II.2.11) Gwybodaeth am opsiynau

Opsiynau: Na

II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd

Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd: Na

II.2.14) Gwybodaeth ychwanegol

This procurement process is being conducted in accordance with the open procedure. Suppliers need to meet the requirements as stated in the procurement documents. If you do not meet one or more of the minimum requirements for each selection criteria you will be excluded from this procurement process. If you pass all selection criteria your ITT Response will be fully scored and evaluated.

Section III: Gwybodaeth gyfreithiol, economaidd, ariannol a thechnegol

III.1) Amodau ar gyfer cymryd rhan

III.1.1) Addasrwydd i ymgymryd â’r gweithgaredd proffesiynol, gan gynnwys gofynion mewn perthynas â chofrestru ar gofrestri proffesiynol neu gofrestri masnach

Rhestr a disgrifiad byr o’r amodau:

A selection questionnaire (SQ) must be completed and returned (via 'Delta-esourcing.com' portal) as part of the request to participate process. Any candidate found to be guilty of serious misrepresentation in proving false or inaccurate information may be declared ineligible and not selected to continue with the process.

III.1.2) Statws economaidd ac ariannol

Rhestr a disgrifiad byr o’r meini prawf dethol:

A selection questionnaire (SQ) must be completed and returned (via 'Delta-esourcing.com' portal) as part of the request to participate process. Any candidate found to be guilty of serious misrepresentation in proving false or inaccurate information may be declared ineligible and not selected to continue with the process.


Lefel(au) gofynnol y safonau sydd eu hangen:

Minimum level(s) of standards possibly required: As stated in the SQ.

Minimum insurance levels: GBP 5 million PL and EL.

III.1.3) Gallu technegol a phroffesiynol

Rhestr a disgrifiad byr o’r meini prawf dethol:

A selection questionnaire (SQ) must be completed and returned (via 'Delta-esourcing.com' portal) as part of the request to participate process. Any candidate found to be guilty of serious misrepresentation in proving false or inaccurate information may be declared ineligible and not selected to continue with the process.


Lefel(au) gofynnol y safonau sydd eu hangen:

Minimum level(s) of standards possibly required: As stated in the SQ.

III.2) Amodau sy’n gysylltiedig â’r contract

Section IV: Gweithdrefn

IV.1) Disgrifiad

IV.1.1) Y math o weithdrefn

Gweithdrefn agored

IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)

The procurement is covered by the Government Procurement Agreement: Na

IV.2) Gwybodaeth weinyddol

IV.2.2) Terfyn amser i dendrau neu geisiadau i gymryd rhan ddod i law

Dyddiad: 06/08/2020

Amser lleol: 12:00

IV.2.4) Ym mha iaith/ieithoedd y gellir cyflwyno tendrau neu geisiadau i gymryd rhan

EN

IV.2.7) Amodau ar gyfer agor tendrau

Dyddiad: 06/08/2020

Amser lleol: 12:00

Section VI: Gwybodaeth ategol

VI.1) Gwybodaeth am ailddigwydd

Caffaeliad cylchol yw hwn: Ydy

Amseriad amcangyfrifedig ar gyfer cyhoeddi hysbysiadau pellach:

June 2024

VI.3) Gwybodaeth ychwanegol

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./3HM63KUEWK

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/3HM63KUEWK

GO Reference: GO-202072-PRO-16790506

VI.4) Gweithdrefnau adolygu

VI.4.1) Corff adolygu

British Tourist Authority

151 Buckingham Palace Road

London

SW1W 9SZ

UK

E-bost: darsej.gjakiu@visitbritain.org

Cyfeiriad(au) rhyngrwyd

URL: http://www.visitbritain.org

VI.4.3) Gweithdrefn adolygu

Gwybodaeth fanwl gywir am y terfyn(au) amser ar gyfer gweithdrefnau adolygu:

The BTA will incorporate a minimum 10 calendar day standstill period at the point that information on the award of the contract is communicated to tenderers. If an appeal regarding the award of contract has not been successfully resolved then the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take action in the High Court. Any such action must be brought promptly (generally within 3 months).

VI.5) Dyddiad anfon yr hysbysiad hwn

02/07/2020

Codio

Categorïau nwyddau

ID Teitl Prif gategori
79340000 Gwasanaethau hysbysebu a marchnata Ymchwil marchnad ac ymchwil economaidd; arolygon barn ac ystadegau

Lleoliadau Dosbarthu

ID Disgrifiad
100 DU - I gyd

Cyfyngiadau Rhanbarthol ar y Rhybuddion

Mae’r prynwr wedi cyfyngu’r rhybuddion ar gyfer yr hysbysiad hwn i gyflenwyr yn y rhanbarthau canlynol.

ID Disgrifiad
Nid oes cyfyngiadau ar y rhybuddion ar gyfer yr hysbysiad hwn.

Ynglŷn â'r prynwr

Prif gyswllt:
darsej.gjakiu@visitbritain.org
Cyswllt gweinyddol:
N/a
Cyswllt technegol:
N/a
Cyswllt arall:
N/a

Gwybodaeth bellach

Dyddiad Manylion
Nid oes unrhyw wybodaeth bellach wedi'i lanlwytho.

0800 222 9004

Mae'r llinellau ar agor rhwng 8:30am a 5pm o ddydd Llun i ddydd Gwener.

Rydym yn croesawu galwadau'n Gymraeg.

We welcome calls in Welsh.