Hysbysiad contract
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
Heriot-Watt University
Moyen House, Research Park North, Heriot-Watt University
Riccarton, Edinburgh
EH14 4AP
UK
Person cyswllt: charyleen Emslie
E-bost: charyleen.emslie@hw.ac.uk
NUTS: UKM75
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: http://hw.ac.uk
Cyfeiriad proffil y prynwr: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00307
I.2) Caffael ar y cyd
Caiff y contract ei ddyfarnu gan gorff prynu canolog
I.3) Cyfathrebu
Mae'r dogfennau caffael ar gael ar gyfer mynediad uniongyrchol anghyfyngedig a llawn, yn rhad ac am ddim ar:
https://www.publictendersscotland.publiccontractsscotland.gov.uk
Gellir cael gwybodaeth ychwanegol o'r cyfeiriad uchod
Rhaid anfon tendrau neu geisiadau i gymryd rhan yn electronig at:
https://www.publictendersscotland.publiccontractsscotland.gov.uk
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Addysg
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
The Provision of Search Engine Optimisation (SEO) Agency Services
Cyfeirnod: HWU-UK-2122-111
II.1.2) Prif god CPV
72000000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.
II.1.5) Cyfanswm gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 700 000.00 GBP
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.2) Disgrifiad
II.2.3) Man cyflawni
Cod NUTS:
UKM75
Prif safle neu fan cyflawni:
Heriot-Watt University
Riccarton Campus
Edinburgh
EH14 4AS
II.2.4) Disgrifiad o’r caffaeliad
3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets.
II.2.5) Meini prawf dyfarnu
Maen prawf isod:
Maes prawf ansawdd: Technical
/ Pwysoliad: 75
Maen prawf cost: Commercial
/ Pwysoliad: 25
II.2.7) Hyd y contract, y cytundeb fframwaith neu’r system brynu ddynamig
Hyd mewn misoedd: 36
Gall y contract hwn gael ei adnewyddu: Ydy
Disgrifiad o’r adnewyddiadau:
The University reserves the right to extend the Agreement for a further 12 months period, subject to satisfactory performance and continuation of the University’s requirements
II.2.9) Gwybodaeth am y cyfyngiadau ar nifer yr ymgeiswyr a gaiff eu gwahodd
Nifer yr ymgeiswyr a ragwelir: 5
Meini prawf gwrthrychol ar gyfer dewis y nifer cyfyngedig o ymgeiswyr:
SPD Section 4.C: Technical and Professional Ability
Question Scoring Methodology:
100 – Value Add - The Tenderer has provided a strong methodology addressing all the key points requested and has also provided detail of relevant value add that they can provide.
75 – Good - The Tenderer response is relevant and good. The response is sufficiently detailed to demonstrate a good understanding and provide details on how the requirements will be fulfilled.
50 - Acceptable - The Tenderer has provided an acceptable methodology addressing most of the key points listed above in detail OR the Tenderer has provided all the key points listed above but lacks detail in answering the question fully. The response provides confidence that
the requirements can be met.
25 - Minor Concerns - The Tenderer has provided a methodology addressing some of the key points listed above in detail OR the Tenderer has provided most of the key points listed above but lacks detail. The response provided does not provide confidence fully that the requirements can be met.
0 - Major Concerns - The Tenderer has failed to address the question, submitted a nil response or any element of the response gives cause for major concern
II.2.10) Gwybodaeth am amrywiadau
Derbynnir amrywiadau:
Na
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
II.2.14) Gwybodaeth ychwanegol
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.
Section III: Gwybodaeth gyfreithiol, economaidd, ariannol a thechnegol
III.1) Amodau ar gyfer cymryd rhan
III.1.2) Statws economaidd ac ariannol
Rhestr a disgrifiad byr o’r meini prawf dethol:
Bidders will be required to have a minimum “general” yearly turnover of the amount listed below, for the last 2 years. Where turnover information is not available for the time period requested, the bidder will be required to state the date which they were set up/started trading.
The Successful Contractor will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no qualification or contra-indication from any evidence provided in support of the Contractor’s economic and financial standing.
It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any contract, the types and levels of insurance listed below.
Bidders also must confirm they can provide the following supporting evidence at point of award
Lefel(au) gofynnol y safonau sydd eu hangen:
Turnover Requirements
Bidders will be required to have a minimum “general” yearly turnover of 1,400,000 GBP for the last 2 years.
Insurance Requirements
It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any contract, the following types and levels of insurance:
Employer's (Compulsory) Liability Insurance = 5,000,000 GBP
Product Liability Insurance = 5,000,000 GBP
Public Liability Insurance = 1,000,000 GBP
III.1.3) Gallu technegol a phroffesiynol
Rhestr a disgrifiad byr o’r meini prawf dethol:
Please refer to these statements when completing Section 4C of the SPD.
4C.1.2. Bidders will be required to provide relevant examples of services carried out in the past three years that demonstrate that they have the relevant experience to deliver the service as described in part II.2.4 of the Contract Notice.
Examples should include the following:
- Project name
- Project value
- Project description
- Personnel involved
- Project Successes/Problems
- Client Referee
Four relevant examples are requested to be submitted.
Each example must not exceed 800 words and two A4 pages.
As stated above in ‘2. Selection Stage Evaluation Criteria & Guidance’, each example will be assessed with a weighting of 25% per example provided
III.2) Amodau sy’n gysylltiedig â’r contract
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn gyfyngedig
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.2) Terfyn amser i dendrau neu geisiadau i gymryd rhan ddod i law
Dyddiad:
31/08/2022
Amser lleol: 12:00
IV.2.3) Dyddiad amcangyfrifedig ar gyfer anfon gwahoddiadau i dendro neu i gymryd rhan at yr ymgeiswyr a ddewiswyd
Dyddiad:
12/09/2022
IV.2.4) Ym mha iaith/ieithoedd y gellir cyflwyno tendrau neu geisiadau i gymryd rhan
EN
Section VI: Gwybodaeth ategol
VI.1) Gwybodaeth am ailddigwydd
Caffaeliad cylchol yw hwn:
Na
VI.2) Gwybodaeth am lifau gwaith electronig
Defnyddir archebion electronig
Derbynnir anfonebau electronig
Defnyddir taliadau electronig
VI.3) Gwybodaeth ychwanegol
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public
Contracts (Scotland) Regulations 2015.
Tenderers will be asked to submit the following forms. These forms are for information only and will not be scored.
Form of Tender
Bona Fide Tender
Freedom of Information
Supply Chain Code of Conduct
The Successful Tenderer must confirm that they comply with the requirements of the Modern Slavery Act 2015.
The Successful Tenderer will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm
in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no
qualification or contra-indication from any evidence provided in support of the Contractor’s economic and financial standing.
Where the capability & capacity of a subcontractor, members of a consortia or any other body will be relied on, separate SPD(s) are
required from each of those other parties relied on.
Where subcontractors are to be used but their capability & capacity are not relied on, the University may choose to request separate
SPD(s).
The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 21889. The ITT code is pqq_5928.
The buyer is using PCS-Tender to conduct this PQQ exercise. The Project code is 21889. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
(SC Ref:701659)
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
Sherriff Court House
Edinburgh
UK
VI.5) Dyddiad anfon yr hysbysiad hwn
28/07/2022