Hysbysiad contract
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
UK
Person cyswllt: Sarah Waters
Ffôn: +44 2476478600
E-bost: procurement@ahdb.org.uk
NUTS: UKG13
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://defra.bravosolution.co.uk/
Cyfeiriad proffil y prynwr: https://defra.bravosolution.co.uk/
I.3) Cyfathrebu
Mae'r dogfennau caffael ar gael ar gyfer mynediad uniongyrchol anghyfyngedig a llawn, yn rhad ac am ddim ar:
https://defra.bravosolution.co.uk/
Gellir cael gwybodaeth ychwanegol o'r cyfeiriad uchod
Rhaid anfon tendrau neu geisiadau i gymryd rhan yn electronig at:
https://defra.bravosolution.co.uk/
Rhaid anfon tendrau neu geisiadau i gymryd rhan i'r cyfeiriad uchod:
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Arall: Agriculture and Horticulture
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
AHDB requirements for Social Media activities
Cyfeirnod: 2022-573
II.1.2) Prif god CPV
79341000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes.
We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts.
AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced, but it may be brought back in-house in future.
Note: although this brief focuses on We Eat Balanced, there’s potential for AHDB to also need support for its other social media channels in future
The contract is initially for a 18 month period with the option to extend for a further 2 periods of 12 months each
Budget is estimated at around £250k per annum
II.1.5) Cyfanswm gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 750 000.00 GBP
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79341400
II.2.3) Man cyflawni
Cod NUTS:
UK
Prif safle neu fan cyflawni:
UK
II.2.4) Disgrifiad o’r caffaeliad
AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes.
We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts.
The aim of the We Eat Balanced activity is to protect long-term positive consumer attitudes towards British red meat (beef, lamb, and pork) and dairy (milk, cheese, and yogurt) – particularly in relation to (human) nutrition, sustainability and (animal) welfare.
We aim to share positive stories, correct misperceptions and to positively differentiate British produce (whilst operating within State Aid and other regulatory parameters
II.2.5) Meini prawf dyfarnu
Nid pris yw’r unig faen prawf dyfarnu a dim ond yn y dogfennau caffael y mae’r holl feini prawf wedi’u nodi
II.2.6) Gwerth amcangyfrifedig
Gwerth heb gynnwys TAW: 750 000.00 GBP
II.2.7) Hyd y contract, y cytundeb fframwaith neu’r system brynu ddynamig
Dechrau:
26/09/2022
Diwedd:
31/03/2026
Gall y contract hwn gael ei adnewyddu: Ydy
Disgrifiad o’r adnewyddiadau:
Initial contract is for 18 months with the option to extend by 2 further periods of 12 months each
II.2.9) Gwybodaeth am y cyfyngiadau ar nifer yr ymgeiswyr a gaiff eu gwahodd
II.2.10) Gwybodaeth am amrywiadau
Derbynnir amrywiadau:
Na
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section III: Gwybodaeth gyfreithiol, economaidd, ariannol a thechnegol
III.1) Amodau ar gyfer cymryd rhan
III.1.2) Statws economaidd ac ariannol
Meini prawf dethol fel y’u nodir yn y dogfennau caffael
III.1.3) Gallu technegol a phroffesiynol
Meini prawf dethol fel y’u nodir yn y dogfennau caffael
III.2) Amodau sy’n gysylltiedig â’r contract
III.2.2) Amodau perfformiad contractau
As mentioned within the specification
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.2) Terfyn amser i dendrau neu geisiadau i gymryd rhan ddod i law
Dyddiad:
07/07/2022
Amser lleol: 12:00
IV.2.4) Ym mha iaith/ieithoedd y gellir cyflwyno tendrau neu geisiadau i gymryd rhan
EN
IV.2.6) Yr isafswm cyfnod gofynnol i’r sawl sy’n tendro gynnal y tendr
Hyd mewn misoedd: 6 (o’r dyddiad a nodwyd i dendr ddod i law)
IV.2.7) Amodau ar gyfer agor tendrau
Dyddiad:
07/07/2022
Amser lleol: 13:00
Place:
AHDB HQ
Gwybodaeth am bersonau awdurdodedig a'r weithdrefn agor:
Procurement Manager
Section VI: Gwybodaeth ategol
VI.1) Gwybodaeth am ailddigwydd
Caffaeliad cylchol yw hwn:
Na
VI.2) Gwybodaeth am lifau gwaith electronig
Derbynnir anfonebau electronig
Defnyddir taliadau electronig
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
UK
VI.5) Dyddiad anfon yr hysbysiad hwn
06/06/2022