Crynodeb
- OCID:
- ocds-h6vhtk-052c1d
- Cyhoeddwyd gan:
- Senedd Cymru / Welsh Parliament
- ID Awudurdod:
- AA0424
- Dyddiad cyhoeddi:
- 04 Mehefin 2025
- Dyddiad Cau:
- 04 Gorffennaf 2025
- Math o hysbysiad:
- UK4
- Mae ganddo ddogfennau:
- Yndi
- Wedi SPD:
- Nac Ydi
- Mae ganddo gynllun lleihau carbon:
- AMH
Crynodeb
We wish to establish a framework of suppliers that can support us with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.The framework duration will be five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.Lot 1 – Integrated Marketing ServicesLot 2 - Creator Partnerships (influencers)Lot 3 - Creative Services
Testun llawn y rhybydd
Cwmpas
Disgrifiad caffael
We wish to establish a framework of suppliers that can support us with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.
The framework duration will be five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.
Lot 1 – Integrated Marketing Services
Lot 2 - Creator Partnerships (influencers)
Lot 3 - Creative Services
Prif gategori
Gwasanaethau
Cyfanswm gwerth (amcangyfrif, heb gynnwys TAW)
500000 GBP to 502000GBP
Dyddiadau contract (amcangyfrif)
19 Medi 2025, 00:00yb to 18 Medi 2030, 23:59yh
A oes fframwaith yn cael ei sefydlu?
Oes
Awdurdod contractio
Senedd Cymru / Welsh Parliament
Cofrestr adnabod:
Cyfeiriad 1: Senedd Cymru / Welsh Parliament
Tref/Dinas: Cardiff
Côd post: CF99 1SN
Gwlad: United Kingdom
Gwefan: www.senedd.wales.org/abthome/abt-procurement.htm
Rhif y Sefydliad Caffael Cyhoeddus: PZHB-8494-NVZZ
Enw cyswllt: Alexander Charles Dalton
Ebost: Alexander.Dalton@senedd.wales
Ffon: 0300 200 6265
Math o sefydliad: Awdurdod cyhoeddus - llywodraeth ganolog
Rheoliadau datganoledig sy'n berthnasol: Cymru
Gweithdrefn
Math o weithdrefn
Competitive flexible procedure
A yw cyfanswm y gwerth uwchlaw'r trothwy?
Uwchben y trothwy
Cytundebau masnach
Cytundeb Caffael y Llywodraeth (GPA)
Fframwaith
Rhagor o wybodaeth am ffioedd
N/A
Ffi canrannol a godir ar gyflenwyr
0%
Uchafswm nifer y cyflenwyr
18
Dull dyfarnu wrth ddefnyddio'r fframwaith
Gyda a heb ailagor cystadleuaeth
Cyfiawnhad dros dymor y fframwaith
The contract period runs in line with the Senedd Election.
Disgrifiad o weithrediad y fframwaith
As per tender documents
Lotiau
Wedi'i rannu'n 3 lot
Integrated Marketing Services
Rhif lot: 1
Disgrifiad
Fully integrated agency providing a range of services including media planning, buying, creative, production, partnerships, marketing (including digital and out of home) and PR.
Dosbarthiadau CPV
- 79340000 - Gwasanaethau hysbysebu a marchnata
- 79310000 - Gwasanaethau ymchwil marchnad
- 79410000 - Gwasanaethau ymgynghori ar fusnes a rheoli
Gwerth lot (amcangyfrif)
250000 GBP Heb gynnwys TAW
300000 GBP Gan gynnwys TAW
Meini prawf a ddefnyddir i ddewis cyflenwyr i dendro am y lot hon
true
Cynaladwyedd
Busnesau bach a chanolig (BBaCh)
Mentrau gwirfoddol, cymunedol a chymdeithasol (VCSE)
Dyddiad cychwyn y contract (amcangyfrif)
19 Medi 2025, 00:00yb
Dyddiad diwedd y contract (amcangyfrif)
18 Medi 2030, 23:59yh
Disgrifiad o sut y gellir dyfarnu lotiau lluosog
As detailed in the Tender Documents.
Cyfranogiad
Amodau cymryd rhan
As per tender documents
Amodau cymryd rhan
As per tender documents
Amodau cymryd rhan
As Per Tender Documents
Meini prawf dyfarnu
Math: quality
Enw
Quality
Disgrifiad
Quality Section Total 60 Marks
1. Delivery of service 30 Marks
Sub Criteria:
Project management approach - Method Statement 20 Marks
Timelines 5 Marks
Branding 5 Marks
2. Innovation and creativity 20 Marks
Sub Criteria: Campaign plan –
Creative concepts (5 Marks)
Varied channel plan (5 Marks)
Creative products are a diverse representation. (5 Marks)
One creative example (5 Marks)
3. Evaluation 10 Marks
Sub Criteria: Campaign Evaluation Methods 5 Marks
Campaign evaluation alignment with the Senedd’s goals and objectives 5 Marks
Pwysiad: 60.00
Math o bwysoli: percentageExact
Math: cost
Enw
Cost
Disgrifiad
Cost Section Total 40 Marks
Sub Criteria: Cost of scenario proposal 30 Marks
Value for money and Impact 10 Marks
Pwysiad: 40.00
Math o bwysoli: percentageExact
Creator Partnerships (influencers)
Rhif lot: 2
Disgrifiad
Suppliers, that specialise in working with Wales-based creators, to lead the campaign’s creator partnership.
Dosbarthiadau CPV
- 79340000 - Gwasanaethau hysbysebu a marchnata
- 79310000 - Gwasanaethau ymchwil marchnad
- 79410000 - Gwasanaethau ymgynghori ar fusnes a rheoli
Gwerth lot (amcangyfrif)
167000 GBP Heb gynnwys TAW
200400 GBP Gan gynnwys TAW
Cynaladwyedd
Busnesau bach a chanolig (BBaCh)
Mentrau gwirfoddol, cymunedol a chymdeithasol (VCSE)
Dyddiad cychwyn y contract (amcangyfrif)
19 Medi 2025, 00:00yb
Dyddiad diwedd y contract (amcangyfrif)
18 Medi 2030, 23:59yh
Disgrifiad o sut y gellir dyfarnu lotiau lluosog
As detailed in the Tender Documents.
Cyfranogiad
Amodau cymryd rhan
As per Tender Documents
Amodau cymryd rhan
As per Tender Documents
Meini prawf dyfarnu
Math: quality
Enw
Quality
Disgrifiad
Quality 60
1. Delivery of service 30
Sub Criteria: Project management approach - Method Statement 20
Timelines 10
2. Innovation and creativity 20
Sub Criteria: Campaign plan –
Creative concepts (5 Marks)
Target audiences (5 Marks)
Reaching the diverse representation of the people of Wales (5 Marks)
Showcase of last 3 examples (5 Marks)
20
3. Evaluation 10
Sub Criteria: Evaluation of creator impact 5
Creator concepts alignment with the Senedd’s goals and objectives 5
Pwysiad: 60.00
Math o bwysoli: percentageExact
Math: cost
Enw
Cost
Disgrifiad
Cost 40
Sub Criteria: Cost of scenario proposal 30
Value for money and Impact 10
Pwysiad: 40.00
Math o bwysoli: percentageExact
Creative Production
Rhif lot: 3
Disgrifiad
This lot aims to enlist a range of suppliers to provide the following creative services: branding, photography and filming / animation.
Dosbarthiadau CPV
- 79340000 - Gwasanaethau hysbysebu a marchnata
Gwerth lot (amcangyfrif)
85000 GBP Heb gynnwys TAW
101998 GBP Gan gynnwys TAW
Meini prawf a ddefnyddir i ddewis cyflenwyr i dendro am y lot hon
true
Cynaladwyedd
Busnesau bach a chanolig (BBaCh)
Mentrau gwirfoddol, cymunedol a chymdeithasol (VCSE)
Dyddiad cychwyn y contract (amcangyfrif)
19 Medi 2025, 00:00yb
Dyddiad diwedd y contract (amcangyfrif)
18 Medi 2030, 23:59yh
Disgrifiad o sut y gellir dyfarnu lotiau lluosog
As detailed in the Tender Documents.
Cyfranogiad
Amodau cymryd rhan
As per Tender Documents
Amodau cymryd rhan
As per Tender Documents
Amodau cymryd rhan
As per Tender Documents
Meini prawf dyfarnu
Math: quality
Enw
Quality
Disgrifiad
Quality Total Section 60 Marks
1. Delivery of Service 40 Marks
Sub Criteria:
Project management approach -Method Statement 30 Marks
Timelines/Timescales 10 Marks
2. Innovation and creativity 20 Marks
Sub Criteria:
Two examples of work-
Creative concepts alignment with the Senedd’s goals and objectives within a restricted budget? (Max 10 points)
How will you ensure creative products are a diverse representation of the people of Wales? (Max 10 points)
Pwysiad: 60.00
Math o bwysoli: percentageExact
Math: cost
Enw
Cost
Disgrifiad
Cost Total Section 40 Marks
Sub Criteria: Cost of Half Day Rate 30 Marks
Value for money and Impact 10 Marks
Pwysiad: 40.00
Math o bwysoli: percentageExact
Meini prawf dyfarnu
Math: quality
Enw
Quality
Disgrifiad
Quality Total Section 60 Marks
1. Delivery of Service 40 Marks
Sub Criteria:
Project management approach -Method Statement 30 Marks
Timelines/Timescales 10 Marks
2. Innovation and creativity 20 Marks
Sub Criteria:
Two examples of work-
Creative concepts alignment with the Senedd’s goals and objectives within a restricted budget? (Max 10 points)
How will you ensure creative products are a diverse representation of the people of Wales? (Max 10 points)
Pwysiad: 60.00
Math o bwysoli: percentageExact
Math: cost
Enw
Cost
Disgrifiad
Cost Total Section 40 Marks
Sub Criteria: Cost of Half Day Rate 30 Marks
Value for money and Impact 10 Marks
Pwysiad: 40.00
Math o bwysoli: percentageExact
Telerau a risgiau contract
Telerau talu
As per Tender Documents
Cyflwyno
Dyddiad cau ar gyfer mynegi diddordeb
04 Gorffennaf 2025, 10:00yb
Dyddiad cau ar gyfer yr ymchwiliad
27 Mehefin 2025, 10:00yb
Dyddiad dyfarnu'r contract
18 Medi 2025, 23:59yh
Cyfeiriad cyflwyno ac unrhyw gyfarwyddiadau arbennig
https://etenderwales.bravosolution.co.uk/home.html
Isafswm nifer y cyflenwyr i'w gwahodd i dendro
7
Uchafswm nifer y cyflenwyr i'w gwahodd i dendro
7
A ellir cyflwyno tendrau yn electronig?
Oes
Ai caffaeliad cylchol yw hwn?
Nac ydw
Dyddiad cyhoeddi’r hysbysiad tendro nesaf (amcangyfrif)
28 Mai 2030, 23:59yh
Ieithoedd y gellir eu defnyddio ar gyfer cyflwyno
Codio
Categorïau nwyddau
| ID |
Teitl
|
Prif gategori
|
| 79340000 |
Gwasanaethau hysbysebu a marchnata |
Ymchwil marchnad ac ymchwil economaidd; arolygon barn ac ystadegau |
| 79310000 |
Gwasanaethau ymchwil marchnad |
Ymchwil marchnad ac ymchwil economaidd; arolygon barn ac ystadegau |
| 79410000 |
Gwasanaethau ymgynghori ar fusnes a rheoli |
Gwasanaethau ymgynghori ar fusnes a rheoli a gwasanaethau cysylltiedig |
Lleoliadau Dosbarthu
Ynglŷn â'r prynwr
- Prif gyswllt:
- n/a
- Cyswllt gweinyddol:
- n/a
- Cyswllt technegol:
- n/a
- Cyswllt arall:
- n/a
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