Cyfanswm maint neu gwmpas y tendr
Scope of service:
- Mentera corporate
- Programmes run by Mentera - to include but not limited to Farming Connect, Arwain DGC, Cywain and Food and Drink Skills Wales
Online, print and broadcast
Media Distribution:
Press Release Distribution:
- Distribution channels (e.g., Welsh, UK and international news wires, industry-specific publications, online news platforms, social media).
- Targeted distribution options (e.g., by industry, geography, journalist).
- Real-time tracking and reporting of distribution status, including delivery confirmation.
Multimedia Distribution:
- Distribution of images, videos, and other multimedia content across relevant channels.
- Support for various formats (e.g., JPEG, PNG, MP4) and platforms (e.g., social media, industry-specific publications).
Media Monitoring:
Real-time monitoring:
- Comprehensive monitoring of online and print media (newspapers, magazines, blogs, social media) in English and Welsh.
- Keyword-based searches and alerts.
- Monitoring of television and radio broadcasts for Mentera mentions and related news stories.
Sentiment Analysis:
- Analysis of media coverage to identify and track sentiment (positive, negative, neutral).
- Use of AI or machine learning tools to enhance the accuracy of sentiment tracking.
Reporting:
- Customised reports on media coverage, including key metrics (e.g., reach, impressions, sentiment, engagement).
- Data visualisation and presentation options for easy interpretation of results.
- Option for quarterly or monthly performance reviews.
|