Crynodeb
- OCID:
- ocds-kuma6s-158343
- Cyhoeddwyd gan:
- Amgueddfa Cymru - National Museum Wales
- ID Awudurdod:
- AA0391
- Dyddiad cyhoeddi:
- 19 Tachwedd 2025
- Dyddiad Cau:
- -
- Math o hysbysiad:
- Hysbysiad Tybiannol
- Mae ganddo ddogfennau:
- Yndi
- Wedi SPD:
- Nac Ydi
- Mae ganddo gynllun lleihau carbon:
- Nac Ydi
Crynodeb
Amgueddfa Cymru – Museum Wales is entering a pivotal phase, aiming to become a truly public-facing, inclusive, and future-focused cultural institution. We seek to deepen our impact, broaden our reach, and ensure our museums are vibrant, living spaces for everyone in Wales and beyond.
We have recently completed work on a new strategic marketing framework for the organisation, which brings family and future generation audiences in Wales to the heart of our work. We want to be engaging and inclusive, while maintaining our status as an important national and international beacon of culture – and science – in Wales.
Amgueddfa Cymru (AC) is looking to commission an external company to assist in creating an audience development strategy, building on the work done to date with our Marketing framework. Our purpose is to inspire learning and enjoyment for everyone through the national collection of Wales, as a living museum of Wales, for the world. The appointed agency will be required to work with us to understand our audience and to ensure that our brand strikes the right balance between aspiration and accessibility.
Please see the attached high-level brief for further information.
Testun llawn y rhybydd
HYSBYSIAD TYBIANNOL – CENEDLAETHOL
|
| WORKS |
1 Manylion yr Awdurdod
|
1.1
|
Enw a Chyfeiriad yr Awdurdod
|
|
Amgueddfa Cymru - National Museum Wales |
Procurement Manager, Cathays Park, |
Cardiff |
CF10 3NP |
UK |
Emma Olivari |
+44 7424244212 |
emma.olivari@museumwales.ac.uk |
|
| https://www.museumwales.ac.uk |
|
1.2
|
Cyfeiriad ar gyfer cael gwybodaeth bellach
Amgueddfa Cymru - National Museum Wales |
Procurement Manager, Cathays Park, |
Cardiff |
CF10 3NP |
UK |
Emma Olivari |
+44 7424244212 |
emma.olivari@museumwales.ac.uk |
|
| https://www.museumwales.ac.uk |
|
2 Manylion y Contract
|
2.1
|
Teitl
Preparation of an Audience Development Strategy
|
2.2
|
Disgrifiad o'r nwyddau neu'r gwasanaethau sydd eu hangen
Amgueddfa Cymru – Museum Wales is entering a pivotal phase, aiming to become a truly public-facing, inclusive, and future-focused cultural institution. We seek to deepen our impact, broaden our reach, and ensure our museums are vibrant, living spaces for everyone in Wales and beyond.
We have recently completed work on a new strategic marketing framework for the organisation, which brings family and future generation audiences in Wales to the heart of our work. We want to be engaging and inclusive, while maintaining our status as an important national and international beacon of culture – and science – in Wales.
Amgueddfa Cymru (AC) is looking to commission an external company to assist in creating an audience development strategy, building on the work done to date with our Marketing framework. Our purpose is to inspire learning and enjoyment for everyone through the national collection of Wales, as a living museum of Wales, for the world. The appointed agency will be required to work with us to understand our audience and to ensure that our brand strikes the right balance between aspiration and accessibility.
Please see the attached high-level brief for further information.
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=158343. |
2.3
|
Cod a Dosbarthiad yr Hysbysiad
|
|
|
|
|
79310000 |
|
Market research services |
|
79411100 |
|
Business development consultancy services |
|
|
|
|
|
1000 |
|
WALES |
|
1010 |
|
West Wales and The Valleys |
|
1011 |
|
Isle of Anglesey |
|
1012 |
|
Gwynedd |
|
1013 |
|
Conwy and Denbighshire |
|
1014 |
|
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
|
1015 |
|
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
|
1016 |
|
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
|
1017 |
|
Bridgend and Neath Port Talbot |
|
1018 |
|
Swansea |
|
1020 |
|
East Wales |
|
1021 |
|
Monmouthshire and Newport |
|
1022 |
|
Cardiff and Vale of Glamorgan |
|
1023 |
|
Flintshire and Wrexham |
|
1024 |
|
Powys |
|
3 Gwybodaeth Weinyddol
|
3.1
|
Rhif cyfeirnod a roddwyd i'r hysbysiad gan yr awdurdod contractio
To be confirmed |
3.2
|
Dyddiad Dechrau Amcangyfrifedig y Weithdrefn Ddyfarnu
26
- 11
- 2025 |
4 Gwybodaeth Arall
|
4.1
|
Gwybodaeth Ychwanegol
See attached high-level brief.
(WA Ref:158343)
|
4.2
|
Lawrlwytho Dogfennaeth Ychwanegol
|
|
|
|
Developing an Audience Development Strategy - Pre Tender Brief |
4.3
|
Dyddiad cyhoeddi'r hysbysiad hwn
19
- 11
- 2025 |
Codio
Categorïau nwyddau
| ID |
Teitl
|
Prif gategori
|
| 79310000 |
Gwasanaethau ymchwil marchnad |
Ymchwil marchnad ac ymchwil economaidd; arolygon barn ac ystadegau |
| 79411100 |
Gwasanaethau ymgynghori ar ddatblygu busnes |
Gwasanaethau ymgynghori ar reoli cyffredinol |
Lleoliadau Dosbarthu
| ID |
Disgrifiad
|
| 1018 |
Abertawe |
| 1022 |
Caerdydd a Bro Morgannwg |
| 1013 |
Conwy a Sir Ddinbych |
| 1015 |
Cymoedd Canalog (Merthyr Tudful, Rhondda Cynon Taf) |
| 1016 |
Cymoedd Gwent (Torfaen, Blaenau Gwent, Caerffili) |
| 1000 |
CYMRU |
| 1014 |
De-orllewin Cymru (Sir Gaerfyrddin, Sir Benfro, Ceredigion) |
| 1020 |
Dwyrain Cymru |
| 1010 |
Gorllewin Cymru a'r Cymoedd |
| 1012 |
Gwynedd |
| 1017 |
Pen-y-bont ar Ogwr a Castell-Nedd Port Talbot |
| 1024 |
Powys |
| 1021 |
Sir Fynwy a Chasnewydd |
| 1023 |
Sir y Fflint a Wrecsam |
| 1011 |
Ynys Môn |
Cyfyngiadau Rhanbarthol ar y Rhybuddion
Mae’r prynwr wedi cyfyngu’r rhybuddion ar gyfer yr hysbysiad hwn i gyflenwyr yn y rhanbarthau canlynol.
| ID |
Disgrifiad
|
|
Nid oes cyfyngiadau ar y rhybuddion ar gyfer yr hysbysiad hwn.
|
Gwybodaeth bellach
|
Dyddiad
|
Manylion
|
| 04/12/2025 19:42 |
Invitation to Tender - Audience Development Strategy
Good afternoon - further to your recent expression of interest, I am pleased to confirm that this ITT is now live in ETENDER WALES and can be accessed via the below link:
https://etenderwales.ukp.app.jaggaer.com/go/11357102019AEAE07261
|
Dogfennau Ychwanegol
Mae'r dogfennau ychwanegol canlynol wedi'u hatodi i'r hysbysiad hwn. I gael y dogfennau hyn, dewiswch enwau'r ffeiliau unigol isod.
Dogfennau cyfredol
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