WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement

Cyfeirnod caffael

WGCD-PCS-136-25

Disgrifiad caffael

The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open to use by the Welsh Public Sector.

Prif gategori

Gwasanaethau

Rhanbarthau cyflawni

• UKL - Wales

Cyfanswm gwerth (amcangyfrif, heb gynnwys TAW)

82000000 GBP to 49500000GBP

Dyddiadau contract (amcangyfrif)

01 Ebrill 2026, 00:00yb to 31 Mawrth 2030, 23:59yh

A oes fframwaith yn cael ei sefydlu?

Oes

Llywodraeth Cymru / Welsh Government

Math o weithdrefn

Open procedure

A yw cyfanswm y gwerth uwchlaw'r trothwy?

Uwchben y trothwy

Ffi canrannol a godir ar gyflenwyr

0%

Uchafswm nifer y cyflenwyr

11

Dull dyfarnu wrth ddefnyddio'r fframwaith

Gyda a heb ailagor cystadleuaeth

Lleoliadau awdurdodau contractio

• UKL

Awdurdodau contractio a all ddefnyddio'r fframwaith

All public sector bodies in Wales can use the Framework Agreement, a full list of the named organisations is included in Appendix 1 of the tender documents.

Disgrifiad o weithrediad y fframwaith

Details contained within the tender documents

Disgrifiad

Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.

Dosbarthiadau CPV

• 79340000 - Gwasanaethau hysbysebu a marchnata

Rhanbarthau cyflawni

• UKL - Wales

Gwerth lot (amcangyfrif)

9500000 GBP Heb gynnwys TAW

11400000 GBP Gan gynnwys TAW

Cynaladwyedd

Busnesau bach a chanolig (BBaCh)

Dyddiad cychwyn y contract (amcangyfrif)

01 Ebrill 2026, 00:00yb

Dyddiad diwedd y contract (amcangyfrif)

31 Mawrth 2030, 23:59yh

Disgrifiad o sut y gellir dyfarnu lotiau lluosog

Lot 1 - it is intended that a single supplier will be appointed to this Lot

Lot 2 - it is intended that 10 suppliers will be appointed to this Lot

Cyfranogiad

Meini prawf dyfarnu

Disgrifiad

Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support.

Dosbarthiadau CPV

• 79340000 - Gwasanaethau hysbysebu a marchnata

Rhanbarthau cyflawni

• UKL - Wales

Gwerth lot (amcangyfrif)

40000000 GBP Heb gynnwys TAW

48000000 GBP Gan gynnwys TAW

Cynaladwyedd

Busnesau bach a chanolig (BBaCh)

Dyddiad cychwyn y contract (amcangyfrif)

01 Ebrill 2026, 00:00yb

Dyddiad diwedd y contract (amcangyfrif)

21 Mawrth 2030, 23:59yh

Disgrifiad o sut y gellir dyfarnu lotiau lluosog

Lot 1 - it is intended that a single supplier will be appointed to this Lot

Lot 2 - it is intended that 10 suppliers will be appointed to this Lot

Cyfranogiad

Meini prawf dyfarnu

Telerau talu

Details contained within the tender documents.

Disgrifiad o risgiau i berfformiad contract

Details contained within the tender documents.

Dyddiad cau ar gyfer cyflwyno tendr

19 Rhagfyr 2025, 12:00yh

Dyddiad cau ar gyfer yr ymchwiliad

12 Rhagfyr 2025, 12:00yh

Dyddiad dyfarnu'r contract

09 Mawrth 2026, 23:59yh

Cyfeiriad cyflwyno ac unrhyw gyfarwyddiadau arbennig

The Welsh Government Commercial Delivery Team (WGCD) intends to conduct this procurement exercise using the Proactis Supplier Portal:- https://supplierlive.proactisp2p.com/Account/LoginSuppliers must be registered on the Proactis Supplier Portal to be able to bid for this tender opportunity.

A ellir cyflwyno tendrau yn electronig?

Oes

Ai caffaeliad cylchol yw hwn?

Nac ydw

Dyddiad cyhoeddi’r hysbysiad tendro nesaf (amcangyfrif)

12 Tachwedd 2029, 23:59yh

Ieithoedd y gellir eu defnyddio ar gyfer cyflwyno

• Saesneg
• Cymraeg