Crynodeb
- OCID:
- ocds-kuma6s-125355
- Cyhoeddwyd gan:
- THE TRADITIONAL WELSH SAUSAGE COMPANY LTD
- ID Awudurdod:
- AA83070
- Dyddiad cyhoeddi:
- 06 Hydref 2022
- Dyddiad Cau:
- 31 Hydref 2022
- Math o hysbysiad:
- Hysbysiad o Gontract
- Mae ganddo ddogfennau:
- Yndi
- Wedi SPD:
- Nac Ydi
- Mae ganddo gynllun lleihau carbon:
- AMH
Crynodeb
A consortium of four Welsh brands are developing an advertising campaign for which they need a media planning and buying service provider. The objective is to raise brand awareness levels within Wales and the brands are looking to use innovative digital targeting tools to maximize the impact of their budget across varied target audiences.
Testun llawn y rhybydd
HYSBYSIAD O GONTRACT - CENEDLAETHOL
|
| SERVICES |
1 Manylion yr Awdurdod
|
1.1
|
Enw a Chyfeiriad yr Awdurdod
|
|
THE TRADITIONAL WELSH SAUSAGE COMPANY LTD |
Marketing, Morfa Conwy Business Park, Ffordd Sam Pari, |
Conwy |
LL32 8HH |
UK |
Laura Jones |
+44 7468697413 |
marketing@edwardsofconwy.co.uk |
|
https://www.weareedwards.co.uk/
www.sell2wales.gov.wales
www.sell2wales.gov.wales |
|
1.2
|
Cyfeiriad ar gyfer cael dogfennaeth
Fel yn I.1
|
1.3
|
Mae'n rhaid dychwelyd dogfennau wedi'u cwblhau at:
Fel yn I.1
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2 Manylion y Contract
|
2.1
|
Teitl
Media Planning and Buying for Welsh Food & Drink Brands
|
2.2
|
Disgrifiad o'r nwyddau neu'r gwasanaethau sydd eu hangen
A consortium of four Welsh brands are developing an advertising campaign for which they need a media planning and buying service provider. The objective is to raise brand awareness levels within Wales and the brands are looking to use innovative digital targeting tools to maximize the impact of their budget across varied target audiences.
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=125355.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
|
2.3
|
Cod a Dosbarthiad yr Hysbysiad
|
|
|
|
|
79340000 |
|
Advertising and marketing services |
|
79341400 |
|
Advertising campaign services |
|
|
|
|
|
1000 |
|
WALES |
|
1010 |
|
West Wales and The Valleys |
|
1011 |
|
Isle of Anglesey |
|
1012 |
|
Gwynedd |
|
1013 |
|
Conwy and Denbighshire |
|
1014 |
|
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
|
1015 |
|
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
|
1016 |
|
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
|
1017 |
|
Bridgend and Neath Port Talbot |
|
1018 |
|
Swansea |
|
1020 |
|
East Wales |
|
1021 |
|
Monmouthshire and Newport |
|
1022 |
|
Cardiff and Vale of Glamorgan |
|
1023 |
|
Flintshire and Wrexham |
|
1024 |
|
Powys |
|
2.4
|
Cyfanswm maint neu gwmpas y tendr
£70,000 Total Media Spend for contract.
|
3 Amodau ar gyfer Cymryd Rhan
|
3.1
|
Safonau gofynnol a'r cymhwyster sydd ei angen
- Proven experience in working with Welsh food and drink brands.
- Expertise in digital targeting across a wide range of communication channels.
- Experienced in using innovative consumer targeting platforms.
|
4 Gwybodaeth Weinyddol
|
4.1
|
Math o Weithdrefn
Un cam
|
4.2
|
Rhif cyfeirnod a roddwyd i'r hysbysiad gan yr awdurdod contractio
N/a
|
4.3
|
Terfynau Amser
|
|
Terfyn amser ar gyfer derbyn tendrau wedi'u cwblhau
31
- 10
- 2022
Amser 13:00
Dyddiad dyfarnu amcangyfrifedig
14
- 11
- 2022 |
4.5
|
Yr iaith neu'r ieithoedd y gellir ei/eu defnyddio i lunio tendrau neu geisiadau i gymryd rhan
EN
|
4.6
|
Blwch Postio Cyflwyno Tendrau
Mae'r awdurdod dyfarnu wedi nodi y bydd yn derbyn ymatebion electronig i'r hysbysiad hwn drwy'r Blwch Postio Cyflwyno Tendrau. Mae rhagor o fanylion ar gael yn https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx |
5 Gwybodaeth Arall
|
5.1
|
Gwybodaeth Ychwanegol
(WA Ref:125355)
Relates to the following project/programme financed by EU Community Funds: Yes, Welsh Government "BITES" funding - Decarbonisation and Covid Challenge Fund
The buyer considers that this contract is suitable for consortia bidding.
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5.2
|
Dogfennaeth Ychwanegol
|
|
One example of persona for media targeting |
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5.3
|
Dyddiad cyhoeddi'r hysbysiad hwn
06
- 10
- 2022 |
Codio
Categorïau nwyddau
| ID |
Teitl
|
Prif gategori
|
| 79340000 |
Gwasanaethau hysbysebu a marchnata |
Ymchwil marchnad ac ymchwil economaidd; arolygon barn ac ystadegau |
| 79341400 |
Gwasanaethau ymgyrchoedd hysbysebu |
Gwasanaethau hysbysebu |
Lleoliadau Dosbarthu
| ID |
Disgrifiad
|
| 1018 |
Abertawe |
| 1022 |
Caerdydd a Bro Morgannwg |
| 1013 |
Conwy a Sir Ddinbych |
| 1015 |
Cymoedd Canalog (Merthyr Tudful, Rhondda Cynon Taf) |
| 1016 |
Cymoedd Gwent (Torfaen, Blaenau Gwent, Caerffili) |
| 1000 |
CYMRU |
| 1014 |
De-orllewin Cymru (Sir Gaerfyrddin, Sir Benfro, Ceredigion) |
| 1020 |
Dwyrain Cymru |
| 1010 |
Gorllewin Cymru a'r Cymoedd |
| 1012 |
Gwynedd |
| 1017 |
Pen-y-bont ar Ogwr a Castell-Nedd Port Talbot |
| 1024 |
Powys |
| 1021 |
Sir Fynwy a Chasnewydd |
| 1023 |
Sir y Fflint a Wrecsam |
| 1011 |
Ynys Môn |
Cyfyngiadau Rhanbarthol ar y Rhybuddion
Mae’r prynwr wedi cyfyngu’r rhybuddion ar gyfer yr hysbysiad hwn i gyflenwyr yn y rhanbarthau canlynol.
| ID |
Disgrifiad
|
|
Nid oes cyfyngiadau ar y rhybuddion ar gyfer yr hysbysiad hwn.
|
Gwybodaeth bellach
|
Dyddiad
|
Manylion
|
| 11/10/2022 16:20 |
ADDED FILE: Brief and Application Process
More Information
|
Blwch Post
Mae'r awdurdod dyfarnu wedi nodi y bydd yn derbyn ymatebion electronig i'r hysbysiad hwn drwy'r Blwch Postio Cyflwyno Tendrau.
Cyflwyno eich ymateb i'r tendr yn electronig mewn amgylchedd diogel.
Er mwyn creu ymateb electronig, cliciwch ar y botwm "Ychwanegu at fy rhestr Diddordeb" ar frig y dudalen.
Am ragor o wybodaeth am y Blwch Postio, darllenwch y canllaw i ddefnyddwyr:
Dogfennau Ychwanegol
Mae'r dogfennau ychwanegol canlynol wedi'u hatodi i'r hysbysiad hwn. I gael y dogfennau hyn, dewiswch enwau'r ffeiliau unigol isod.
Dogfennau cyfredol
pdf106.83 KB
Gofyn am fformat gwahanol.
pdf100.88 KB
Gofyn am fformat gwahanol.
Dogfennau wedi'u disodli
Nid oes unrhyw fersiynau blaenorol o'r dogfennau hyn