Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
UK
Person cyswllt: Sarah Waters
Ffôn: +44 2476478600
E-bost: procurement@ahdb.org.uk
NUTS: UKG13
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://defra.bravosolution.co.uk/
Cyfeiriad proffil y prynwr: https://defra.bravosolution.co.uk/
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Arall: Agriculture and Horticulture Board
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
AHDB requirements for Social Media activities
Cyfeirnod: 2022-573
II.1.2) Prif god CPV
79341000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
AWARDED - AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running social media campaigns that focus on positively influencing consumer attitudes.
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Cynnig isaf: 350 000.00 GBP / Y cynnig uchaf: 750 000.00 GBP
II.2) Disgrifiad
II.2.3) Man cyflawni
Cod NUTS:
UK
II.2.4) Disgrifiad o’r caffaeliad
The aim of the We Eat Balanced activity is to protect long-term positive consumer attitudes towards British red meat (beef, lamb, and pork) and dairy (milk, cheese, and yogurt) – particularly in relation to (human) nutrition, sustainability and (animal) welfare.
We aim to share positive stories, correct misperceptions and to positively differentiate British produce (whilst operating within State Aid and other regulatory parameters – see legal obligations below). Content to date has ranged from raising awareness of the nutritional contribution beef, lamb, pork and dairy produce can provide as part of a balanced diet and healthy lifestyle, to sharing what British farmers are doing to reach net zero and be part of the solution to climate change.
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Technical
/ Pwysoliad: 60
Maen prawf cost: Price
/ Pwysoliad: 40
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2022/S 000-015465
IV.2.9) Gwybodaeth am ddod â chais am gystadleuaeth i ben ar ffurf hysbysiad gwybodaeth ymlaen llaw
Ni fydd yr awdurdod contractio yn dyfarnu contractau pellach yn seiliedig ar yr hysbysiad gwybodaeth ymlaen llaw uchod
Section V: Dyfarnu contract
Rhif Contract: 2022-573
Teitl: AHDB Social Media activities
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
16/08/2022
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 12
Nifer y tendrau a ddaeth i law gan BBaChau: 12
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 12
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
Lux Illuminating Brands Ltd
Edinburgh
UK
NUTS: UKM75
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Cynnig isaf: 350 000.00 GBP / Y cynnig uchaf: 750 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.4) Gweithdrefnau adolygu
VI.5) Dyddiad anfon yr hysbysiad hwn
18/10/2022