Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
UK
Person cyswllt: Sarah Waters
Ffôn: +44 2476478600
E-bost: sarah.waters@ahdb.org.uk
NUTS: UKG13
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://defra.bravosolution.co.uk/
Cyfeiriad proffil y prynwr: https://defra.bravosolution.co.uk/
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Arall: Agriculture and Horticulture
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Digital Marketing activities in Mexico covering Pork for AHDB
Cyfeirnod: 2021-546
II.1.2) Prif god CPV
79342000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes.
AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to:
• Maximise and track engagement with AHDB’s core target audience social media
• Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media
• Increase and track participation to our events
• Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each.
It is preferable that the supplier is based or has a commercial office in Mexico
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 180 000.00 GBP
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79341000
II.2.3) Man cyflawni
Cod NUTS:
MX
Prif safle neu fan cyflawni:
Mexico
II.2.4) Disgrifiad o’r caffaeliad
Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work.
• Identify opportunities for paid promotion through all social media channels
• Identify audiences & targeting opportunities
• Create & deliver a successful Social Media Content and Advertising Strategy
• Ad budgeting & goal setting
• Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc…
• Day to day campaign management
• Monthly Reporting, forecasting & budget spend
• Offer advice & guidance for sponsored (boosted) ads
• Social media paid ad marketing to include: Facebook & LinkedIn
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Technical
/ Pwysoliad: 60
Maen prawf cost: Pricing
/ Pwysoliad: 60
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2022/S 000-013245
IV.2.9) Gwybodaeth am ddod â chais am gystadleuaeth i ben ar ffurf hysbysiad gwybodaeth ymlaen llaw
Ni fydd yr awdurdod contractio yn dyfarnu contractau pellach yn seiliedig ar yr hysbysiad gwybodaeth ymlaen llaw uchod
Section V: Dyfarnu contract
Rhif Contract: 2022-546
Teitl: Digital Marketing activities in Mexico
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
03/10/2022
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 9
Nifer y tendrau a ddaeth i law gan BBaChau: 9
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 9
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
Perez Vega Consulting
Reading
UK
NUTS: UKJ11
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Cyfanswm gwerth y contract/lot: 180 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.3) Gwybodaeth ychwanegol
Procurement Manager
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
UK
VI.4.2) Corff sy’n gyfrifol am weithdrefnau cyfryngu
Defra
Nobel House 17 Smith Square
London
SW1P 3JR
UK
VI.5) Dyddiad anfon yr hysbysiad hwn
20/10/2022