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Amgueddfa Cymru wishes to create a framework agreement for provision of the following services to support our brand’s ongoing evolution and its impactful application across a range of touchpoints, including flagship campaigns. The scope of work potentially includes, but is not limited to:
Brand strategy
- The continued development of the Amgueddfa Cymru masterbrand strategy.
- The continued development of the Amgueddfa Cymru brand architecture or family, especially as new projects emerge.
- Developing of sub-brand strategies and platforms as appropriate – e.g. for a commercial project or museum development.
- Developing brand narrative/s for Amgueddfa Cymru and different elements of our work.
- Input to supporting strategies and projects of work of relevance to the brand.
Brand identity
- The continued refinement of our masterbrand identity.
- Accessibility testing and development as digital applications evolve and develop.
- Developing or refining future sub-brand identities or project branding.
- The scope of work includes all aspects of brand identity development including tone of voice and visual branding.
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337.
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