Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
Transport for Wales
3 Llys Cadwyn, Taff Street
Pontypridd
CF37 4TH
UK
Ffôn: +44 2921673434
E-bost: procurement@tfw.wales
NUTS: UKL
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: http://trc.cymru
Cyfeiriad proffil y prynwr: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685
I.2) Caffael ar y cyd
Caiff y contract ei ddyfarnu gan gorff prynu canolog
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Arall: Transport Related Services
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Brand Guardianship
Cyfeirnod: TfW320
II.1.2) Prif god CPV
79000000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
Transport for Wales has procured suitable providers to assist in implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role. TfW’s aim is to build a confident, fully bilingual, customer-focused, and multi-modal brand that is trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life.
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 100 000.00 GBP
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79413000
79000000
79342000
79416000
79416100
79416200
73300000
79415200
72224000
II.2.3) Man cyflawni
Cod NUTS:
UK
Prif safle neu fan cyflawni:
TfW offices located in Pontypridd.
II.2.4) Disgrifiad o’r caffaeliad
TfW has appointed a provider to help us build our brand and undertake future strategic brand development. We require assistance in the following areas:
-Strategic brand development and creative direction
-Brand management and guardianship
-Creative development and execution
-Strategic campaign and communications
-Expertise and experience
Our brand will need to engage a range of key audiences, each with specific needs, including:
- Leisure travellers
- Commuters
- Potential travellers
- Stakeholders
The main objectives for this contract:
- To build our brand on firm foundations and develop, evolve, refine our brand strategy
- Our brand is to embrace and drive forward TfW’s commitment to equality, diversity and inclusion.
- For TfW to establish and maintain strategic control of our brand
- To ensure the decisions we make about our brand are insight-driven and drive our engagement
- To embrace communication channels to our audiences and users of our brand, including licenced and other brand users and their creative/marketing agencies
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Technical
/ Pwysoliad: 70
Maes prawf ansawdd: Methodology and Approach
/ Pwysoliad: 15%
Maes prawf ansawdd: Key areas and overall approach
/ Pwysoliad: 15%
Maes prawf ansawdd: Working Collaboratively
/ Pwysoliad: 10%
Maes prawf ansawdd: Team Structure and Contract Management
/ Pwysoliad: 15%
Maes prawf ansawdd: Development of Brand
/ Pwysoliad: 10%
Maes prawf ansawdd: Commitment to equality, diversity and inclusion
/ Pwysoliad: 5%
Price
/ Pwysoliad:
30
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn agored
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Ydy
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2020/S 199-483836
Section V: Dyfarnu contract
Rhif Contract: C000320.00
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
15/01/2021
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 8
Nifer y tendrau a ddaeth i law gan BBaChau: 7
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau yr UE: 0
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau nad ydynt yn aelodau o'r UE: 0
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 8
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
Golley Slater
Wharton Place, Wharton Street
Cardiff
CF101GS
UK
Ffôn: +44 2920388621
Ffacs: +44 2920228554
NUTS: UKL22
BBaCh yw’r contractwr:
Ydy
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Amcangyfrif cychwynnol o gyfanswm gwerth y contract/lot: 100 000.00 GBP
Cyfanswm gwerth y contract/lot: 100 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.3) Gwybodaeth ychwanegol
The final contract price referenced above in V2.4 is an estimate and the actual price of the contract may differ. The exact figure cannot be provided as the work will be issued via packages of work.
(WA Ref:107385)
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Ffôn: +44 2079477501
VI.5) Dyddiad anfon yr hysbysiad hwn
03/02/2021