Media Services Framework

Cyfeirnod caffael

C090/2025/2026

Disgrifiad caffael

The services required will include media monitoring and media evaluation, including OTS / Viewing figures or similar for every cutting. Also, Sentiment analysis for every cutting (where requested) and will need to be provided in electronic format. There is also a requirement for a Journalist Database management system and a Media Forward Planning service.

These requirements will come under 3 Lots and bidders are invited to bid for one, two, or all 3 Lots.

Prif gategori

Gwasanaethau

Rhanbarthau cyflawni

• UKL - Wales

Cyfanswm gwerth (amcangyfrif, heb gynnwys TAW)

650000 GBP to 649998GBP

Dyddiadau contract (amcangyfrif)

01 Ebrill 2026, 00:00yb to 31 Mawrth 2030, 23:59yh

A oes fframwaith yn cael ei sefydlu?

Oes

Llywodraeth Cymru / Welsh Government

Math o weithdrefn

Open procedure

A yw cyfanswm y gwerth uwchlaw'r trothwy?

Uwchben y trothwy

Cytundebau masnach

Cytundeb Caffael y Llywodraeth (GPA)

Ffi canrannol a godir ar gyflenwyr

0%

Dull dyfarnu wrth ddefnyddio'r fframwaith

Heb ailagor cystadleuaeth

Disgrifiad o weithrediad y fframwaith

Single supplier per lot therefore direct award

Disgrifiad

A media monitoring service is required to ensure that that Client has a clear grasp on how the media and stakeholders view the strategic direction of the Welsh Government.

The Contract will be utilised for both continuous Media Monitoring and ad-hoc monitoring on individual campaigns. It may also be required for media evaluation.

This contract will initially service five departments across Welsh Government although this may change during the life of the contract. Each Client will provide individual lists of key words for media monitoring across all platforms. The departments and teams requiring this type of service will have a series of both crosscutting and specific requirements. The contract may also be used by Welsh Government Sponsored Bodies.

Key tasks include:

An awareness of future trends, forthcoming replacement, and new publications

A thorough understanding of the media in general

Ability to digest and disseminate the required information in the most suitable way

As part of the departmental requirements the Contractor may be required to provide a media evaluation service additional to the press cutting requirements. This may include the synthesis of Welsh Government media coverage across the board, for example using key words, messages and spokespeople, and monthly tracking of on-going themes by media type, volume, ‘opportunities to see’ and tone. Individual projects will be discussed with a representative of the Client.

Ability to undertake monitoring and evaluation of Welsh language media is an essential requirement. Bilingual reports may also be required.

The client does not guarantee any level of work. The successful bidder should have the scope to cope with all departmental work plus ad hoc campaign requirements for monitoring. All ad-hoc work will be given to the Contractor in the form of a brief similar to those at Annexes A-E the size and requirements of the individual team projects will vary.

Daily summaries of Welsh Language media must be available in both Welsh and English.

Dosbarthiadau CPV

• 79000000 - Gwasanaethau busnes: y gyfraith, marchnata, ymgynghori, recriwtio, argraffu a diogelwch
• 72000000 - Gwasanaethau TG: ymgynghori, datblygu meddalwedd, y Rhyngrwyd a chymorth
• 48000000 - Systemau pecynnau meddalwedd a gwybodaeth

Rhanbarthau cyflawni

• UKL - Wales

Gwerth lot (amcangyfrif)

400000 GBP Heb gynnwys TAW

479999 GBP Gan gynnwys TAW

Dyddiad cychwyn y contract (amcangyfrif)

01 Ebrill 2026, 00:00yb

Dyddiad diwedd y contract (amcangyfrif)

31 Mawrth 2030, 23:59yh

Disgrifiad o sut y gellir dyfarnu lotiau lluosog

Single supplier per lot

Meini prawf dyfarnu

Disgrifiad

Journalist Database – to include Welsh, UK and International News Media, including specialist and industry news. Press, TV, radio and online.

Ability to create mailing lists for press releases using the database, including by Welsh local, Welsh national, UK local and UK national and speciality / subject area.

Ability to log, store, and search interactions with journalists and statements issued.

Ability to create own category tags to help search for interactions and statements.

Ability to issue bilingual (English and Welsh) press releases, including photos and storing photos, and track them. With an option of a newsroom that journalists can access to download materials.

Ability to produce reports on activity (press releases and statements issued) by category tags, users and media outlets.

Ability to produce reports of statements or press releases by category tags or users.

Training for all new users.

Phone line, email or online chat support for system users in office hours.

Importing of historical data into new system.

Dosbarthiadau CPV

• 79000000 - Gwasanaethau busnes: y gyfraith, marchnata, ymgynghori, recriwtio, argraffu a diogelwch
• 72000000 - Gwasanaethau TG: ymgynghori, datblygu meddalwedd, y Rhyngrwyd a chymorth
• 48000000 - Systemau pecynnau meddalwedd a gwybodaeth

Rhanbarthau cyflawni

• UKL - Wales

Gwerth lot (amcangyfrif)

99998 GBP Heb gynnwys TAW

120000 GBP Gan gynnwys TAW

Dyddiad cychwyn y contract (amcangyfrif)

01 Ebrill 2026, 00:00yb

Dyddiad diwedd y contract (amcangyfrif)

31 Mawrth 2030, 23:59yh

Disgrifiad o sut y gellir dyfarnu lotiau lluosog

Single supplier per lot

Meini prawf dyfarnu

Disgrifiad

Journalist Database – to include contacts for Welsh, UK and International News Media, including specialist and industry news. Press, TV, radio and online.

Mailing lists for press releases using the database, including by Welsh local, Welsh national, UK local and UK national and speciality / subject area.

Issue bilingual (English and Welsh) press releases and diary markers, including photos and storing photos.

Reports on activity (press releases and statements issued) by category tags, users and media outlets.

Interact with Lot 1 supplier, e.g. tracking coverage for press notices to provide an integrated service.

Dosbarthiadau CPV

• 79000000 - Gwasanaethau busnes: y gyfraith, marchnata, ymgynghori, recriwtio, argraffu a diogelwch
• 72000000 - Gwasanaethau TG: ymgynghori, datblygu meddalwedd, y Rhyngrwyd a chymorth
• 48000000 - Systemau pecynnau meddalwedd a gwybodaeth

Rhanbarthau cyflawni

• UKL - Wales

Gwerth lot (amcangyfrif)

150000 GBP Heb gynnwys TAW

179998 GBP Gan gynnwys TAW

Dyddiad cychwyn y contract (amcangyfrif)

01 Ebrill 2026, 00:00yb

Dyddiad diwedd y contract (amcangyfrif)

31 Mawrth 2030, 23:59yh

Disgrifiad o sut y gellir dyfarnu lotiau lluosog

Single supplier per lot

Meini prawf dyfarnu

Dyddiad cau ar gyfer cyflwyno tendr

03 Mawrth 2026, 13:00yh

Dyddiad dyfarnu'r contract

18 Mawrth 2026, 23:59yh

Cyfeiriad cyflwyno ac unrhyw gyfarwyddiadau arbennig

https://etenderwales.ukp.app.jaggaer.com/home.html

A ellir cyflwyno tendrau yn electronig?

Oes

Ieithoedd y gellir eu defnyddio ar gyfer cyflwyno

• Saesneg
• Cymraeg